Laqshya Media Group (LMG) has strengthened its newly launched content vertical, Laqshya StoryWorks, with the appointment of Sanjay Nandan as Creative Head.
Created to deliver original IPs and multi-platform branded stories for the digital era, Laqshya StoryWorks will produce fiction, non-fiction, and AI-enabled content for brands and platforms. Nandan will work alongside vertical lead Ravi Kudesia, bringing creative leadership under one division.
A seasoned storyteller, editor, and producer with over 25 years of experience, Sanjay Nandan has led several acclaimed factual and scripted projects, including ABP Network’s award-winning documentary series Pradhanmantri (1 & 2), widely recognised for its innovative format and historical depth. A multiple Ramnath Goenka Award winner, he brings editorial depth, narrative expertise, and a strong grasp of emerging content formats.
Working under this leadership, Laqshya StoryWorks will produce long-form series, short-form digital content, and experiential storytelling for brands and platforms. Backed by data and AI-led insights, the division aims to enhance brand campaigns, deepen engagement, and set new benchmarks for content innovation.
“Good content builds meaningful connections,” said Sanjay Nandan. “With Laqshya’s emphasis on creativity and innovation, we look forward to experimenting with new technologies like AI while staying true to the fundamentals of great storytelling. Our aim is to craft stories that inspire and engage audiences across platforms.”
“Brands today want stories that travel across mediums and deliver measurable outcomes,” said Dhruv Bhattacharya. “Laqshya StoryWorks brings creativity, data, and monetisation into the process from day one. That’s the approach that will build scalable, business-led storytelling ecosystems.”
“Content marketing and IP creation are fast becoming essential parts of the media mix,” said Atul Shrivastava, Director & CEO, Laqshya Media Group. “By bringing together domain leaders like Sanjay, Dhruv, and Ravi, we are building a content powerhouse that combines creative thinking, monetisation strategy, and deep execution capability. This will significantly strengthen how we partner with clients—from ideation to long-term content assets.”
