Sam & Andy, a ‘Revenue-Marketeer’ company headquartered in Mumbai, has been awarded the integrated marketing mandate for personal care and beauty brand- Aroma Care.
As part of the mandate win, the team at Sam & Andy will be entrusted with the responsibility of playing the role of a plug-n-play CMO, thereby overseeing 360-degree brand and marketing initiatives and positively impacting revenue, crafting an impactful positioning after careful analysis of the brand and taking strategic decisions about the diverse product line.
Additionally, the agency will also design a portfolio management dashboard which will help the brand service audiences better and nurture communities on social media through well thought out strategies in-line with current trends, run ads on an array of platforms and integrate business analytics to provide valuable insights to the brand to strengthen their operations.
As part of the 360-degree brand and marketing mandate win which includes the facets of strategy, creatives, social media and performance, Sam & Andy has also conceptualised and executed a film for Aroma Care which encapsulates the idea of making beauty easy and accessible, alongside spreading the message of kindness and compassion.
Link to the film:
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Sharing his thoughts on the mandate win, Sameer Joshi, Founding Partner, Sam & Andy, said, “It is always a pleasure working with good humans and we experience this day-in & day-out. When you partner entrepreneurs, who not only trust you but also give you full freedom to perform, responsibilities and ownerships are high. We enjoy that thoroughly at Sam & Andy. We have started delivering results as a team. Looking forward to making this brand as one of the most sought-after brands in the personal care and beauty space.”
To this, Anindya Ghosh, Founding Partner, Sam & Andy, added, “It is a competitive and challenging category to work on. Along with great products you need great marketing strategies to build the brand. We have positioned the brand as ‘Uncomplicate Beauty’ which got translated to a tagline ‘Beauty, Now Easy’. A clear differentiation helping us develop our creative executions, sales and marketing initiatives. We have started strategy led performance activity and are seeing fruitful results month-on-month. We thank our client for trusting us and we can say it is a true client-agency partnership which is helping achieve greater results.”
Furthermore, commenting on the new partnership, Rajesh Jain, Chairman, Paras Cosmetics (Aroma Care) also mentioned, “When we met Sam & Andy for the first time, we realised they are the right partners to manage our business. We wanted a team of partners who understand the Online and Offline way of doing business and they are well equipped to manage the same. Having observed their approach towards identifying and solving problems, grounded attitude and proactiveness, we are sure to soar to greater heights.”
