Popular FMCG company Emami has signed Bollywood actor Salman Khan for endorsing its edible oil brands. The company has done this to expand its market outside eastern India. Salman Khan will be the brand ambassador for ‘Emami Healthy & Tasty’, ‘Himani Best Choice’ and ‘Rasoi’, a statement from Emami read. A new TVC from Emami, starring Salman Khan, will go on air soon across all major Television channels in India.

Emami has previously featured popular celebs like Shah Rukh Khan, Hrithik Roshan, Kareena Kapoor Khan, Kangana Ranaut, Shahid Kapoor, Sania Mirza in their ad campaigns. Salman Khan will be shown as an Indian foodie who loves to try different cuisines.

Revealing about the endorsement, Director of Emami Group Aditya Vardhan Agarwal, said, “After attaining the leadership position in the Eastern markets, we now have ambitious plans to take our edible oil brands on national platforms. To reach out to the consumer base nationally, what could have been a better idea than to have two heavy-duty stars on board who enjoy a strong pan-India appeal that cuts across with both masses and classes.”
He is confident about Salman Khan’s popularity in India and aims to attain leadership position in the Eastern markets with this step.
“Salman Khan has a huge fan following which is evident from his slew of box office grosses like Sultan, Kick, Bajrangi Bhaijaan, Dabang and more recently Tiger Zinda Hai and we felt that he would be the right fit along with Big B to take our brands to a wider consumer base,” he added.

Legendary actor Amitabh Bachchan is also endorsing Emami’s products currently and the addition of Salman Khan will surely help the company in making a big impact in India.