Sahi, India’s trading platform, has launched a campaign encouraging traders to move away from outdated systems and adopt a faster and more efficient trading experience. The campaign, featuring a “fresh start” visual narrative, shows traders deleting lagging applications, clearing cluttered setups, and embracing streamlined workflows. Sahi’s in-house charts provide real-time market insights, fast execution, and a clean interface to support decision-making.
The campaign highlights functional features alongside engagement metrics, showing adoption of over 800,000 app downloads in ten months and a 50% month-over-month increase in active traders. Within five months, 20% of users have traded 500+ times, and over 50% have placed 100+ trades. Sahi offers up to 50% lower brokerage, with Rs. 10 per order, enabled by a lean operational model and AI-driven infrastructure across internal teams.
“Too many traders today still rely on outdated tools that slow them down when it matters most,” said Dale Vaz, CEO, Sahi. “This campaign is our call to action to equip traders with the speed, intelligence, and power they need to compete in today’s markets. At Sahi, our mission is to build technology that amplifies their edge to level the playing field.”
“We wanted the film to tap into a universal truth, that the tools you use define your performance. This campaign is a reminder to traders that it’s time to let go of what holds them back and embrace technology built for high performance. At its heart, Sahi isn’t just about charts; it’s about giving traders the power to trade on their own terms,” said Reedhi Mukherjee, Head of Brand, Sahi.
