Addressing common travel concerns around misplaced or lookalike luggage, Safari and boAt have joined hands to roll out the “Your Safari Got Safer” campaign. The initiative introduces a new range of trackable luggage, Safari Trackr, aimed at reducing travel anxiety through smart, tech-enabled solutions.
Launched exclusively on Amazon during Prime Day, the Safari Trackr collection is priced from Rs 4,499, making advanced tracking features more accessible to a wider audience, the brand stated.
The campaign highlights the growing demand for secure and seamless travel experiences, especially as more Indians from metros and smaller towns embrace smarter travel choices. With Amazon’s pan-India reach and delivery to 100% serviceable pin codes, the campaign ensures customers across the country can benefit from this innovation. The campaign introduces Safari Trackr, a Bluetooth-enabled luggage collection that blends smart technology with durable, stylish design, allowing travellers to track their bags in real time, whether they’re in transit, at baggage claim, or halfway across the world.
Told through two digital films, the campaign balances relatable humour with tech-driven confidence. One film explores everyday luggage mishaps, bags swapped at the carousel, left behind in a hotel, or misplaced mid-journey. The second follows a savvy traveller effortlessly navigating the world across destinations like India, Jordan, Thailand, staying one step ahead thanks to Safari Trackr.
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“At Safari, we recognised a real travel problem, people don’t just carry luggage, they carry their life while travelling,” said Mr Sudhir Jatia, MD, Safari Industries. “We wanted to solve the constant anxiety of misplacing your bags. And for Safari there is no better partner than boAt, to build a tech-enabled solution that fits naturally into how people travel today. Safari Trackr is smart, stylish, and truly stress-free.”
“We are excited about boAt partnering with Safari, both category leading brands. This partnership helps us to bring our boAt Tag technology to solve a real problem at large- giving travellers the power to track what matters most, anytime, anywhere,” said Sameer Mehta, CEO, boAt.
“We’re thrilled to launch the Safari Trackr x boAt smart luggage on Amazon during Prime Day. It’s a unique collaboration that combines Safari’s durable design with boAt’s cutting-edge tracking technology, offering customers a first-of-its-kind, tech-enabled travel companion. This launch reflects our commitment to bringing innovative and differentiated products to our customers through trending styles and distinctive finds,” said Siddharth Bhagat, Director, Amazon Fashion and Beauty.
