Saahil Nayar, who was associated with Swiss Beauty as its CEO for the past more than one year and as COO for six months before that, has now partnered with Sachin Chadha and Keshav Chadha to launch Milap Cosmetics in a new avatar- Mila Beauté.
In addition to joining the Chadha duo as Co-founder, he will also take up the role of MD at the affordable makeup brand and will help the company in rebranding itself as Mila Beauté as part of ‘redefining the beauty industry with quality and toxin-free makeup products’.
Designed to cater to the diverse needs of Indian consumers, Mila Beauté aims to establish a 36,000-square-foot factory in Manesar to enhance domestic manufacturing while meeting quality standards and is currently present in about 10,000 retail counters, which Nayar aims to increase to 20,000, nationwide.
Prior to his close to two years stint with Swiss Beauty, Nayar served as the Co-Founder and COO of IDAM House of Brands from December 2021 to October 2022, VP- Business at The Moms Co. from January 2020 to December 2021 and Head- Digital (Colour Cosmetics and Personal Care) at Revlon from August 2019 to February 2020.
Before that, he was associated with Kama Ayurveda as Digital Business Head and International Expansion for a period of two years, starting September 2017.
Earlier on, he also worked with Seventy Event Media Group, Infinite Luxury Brands, Ermenegildo Zegna Group, RAAS, Nehsahf Global and Nitya Marketing.
Commenting on the development, Saahil Nayar, Managing Director and Co-founder, Mila Beauté, said, “Mila Beauté stands for elevated beauty at everyday prices. By expanding our manufacturing capabilities and increasing our retail footprint, we are dedicated to making premium beauty products accessible to all”.
“Partnering with industry veterans Sachin and Keshav Chadha enables us to drive forward with confidence and expertise. Together, we want to create makeup that begins with you and celebrates you. ‘Beauty Begins With You’ is not just our tagline; it is a promise to our consumers,” he added.
Commenting on the development, Sachin and Keshav Chadha, Co-founders and Directors, Mila Beauté, said, “We are thrilled to start our journey with Saahil Nayar as we transition from Milap Cosmetics to Mila Beauté. Our shared vision of redefining beauty standards in India with premium products will now reach even greater heights. Together, we are committed to making Mila Beauté a beloved brand that resonates with all Indian consumers.”
