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S4Capital’s Monks Appoints Sonali Khanna As India Head – Business & Integration

With over 25 years of experience, Sonali Khanna has joined Monks as India Head - Business and Integration.

MM Desk by MM Desk
October 6, 2025
in Advertising, People Spotting
A A
S4Capital’s Monks Appoints Sonali Khanna As India Head – Business & Integration

Monks, the global, purely digital, data-driven, unitary operating brand of S4Capital plc, has appointed Sonali Khanna as India Head Business and Integration, effective immediately.

As India Head Business and Integration, Khanna will lead business solutions, big-idea thinking, and integration strategy. She will work closely with Ketan Desai, Managing Director of Monks India, to drive growth, strengthen client relationships, and scale Monks’ integrated digital marketing offerings. Her role is to unify Monks’ capabilities across data, creative, media, and technology to help brands find new opportunities and deliver measurable business results in India’s fast-evolving digital market.

Khanna brings over 25 years of experience driving transformation across industries. Most recently, she was President and Branch Head at Lowe Lintas South. She has held senior leadership roles at MullenLowe Lintas Group India and Grey Worldwide, consistently delivering strong business results.

Her expertise spans key growth sectors such as FMCG, e-commerce, luxury retail, telecom, and digital-native brands. She has led brand transformation efforts for clients like Britannia, Tanishq, Zoya, Fastrack, Unilever, Flipkart, Swiggy, Unacademy, CultFit, MRF, TVS, ITC Dairy, Paper Boat, Reliance Trends, GSK, Dabur, and Nestlé, with a strong track record of delivering measurable business outcomes across both traditional and digital-first enterprises.

Khanna’s appointment strengthens Monks’ leadership in India and supports its positioning as an end-to-end digital transformation partner. By bringing together strategy, creativity, data, media, and technology, and guided by experienced leaders Monks aims to help brands drive growth, build stronger consumer connections, and stay competitive long term.

“Sonali’s appointment marks an important step in our journey of building Monks India as a true partner for transformation, said Ketan Desai, Managing Director of Monks India. She brings a rare combination of strategic vision, empathetic leadership, and a deep understanding of what Indian brands need today. Her track record of driving growth across diverse categories will help us scale our integrated offering and strengthen our most important partnerships with both
clients and our people.”

Commenting on her new role, Sonali Khanna said “In today’s tech-enriched business environment, clients are looking for strategic unlocks, disruptive creative thinking, and accelerated growth. Powered with a suite of global tools that offer AI-powered creativity, digital content, and tech-driven production workflows, Monks is uniquely positioned to bring big ideas to life through an integrated digital marketing model.

Clients can now scale their business using a platform-integrated approach, while minimizing
marketing and communication complexities. I’m really excited to be part of this movement that converges big-brand thinking with a digital-first ecosystem, and I look forward to leading this transformational journey of brands alongside the leadership team at Monks.”

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