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    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

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    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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    The Phygital Revolution: Merging Physical & Digital Retail

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    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

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RVCJ Media & Salt Media’s ‘First Copy’ Trailer Sees Strong Response Ahead Of Release On Amazon MX Player

In just 24 hours since its release, the trailer has garnered over 1.7 lakh views, offering a raw and emotional glimpse into a world where fame is forged, replicated, and traded in the shadows.

MM Desk by MM Desk
June 17, 2025
in What’s Buzzing
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RVCJ Media & Salt Media's 'First Copy' Trailer Sees Strong Response Ahead Of Release On Amazon MX Player

RVCJ Digital Media, a leading entertainment powerhouse, and Salt Media, a creative force known for delivering compelling narratives, in association with Amazon MX Player, are all set to turn up the heat with ‘First Copy’, their latest original series that delves into the underbelly of 1990s Mumbai’s film piracy scene. With the trailer now officially out and the series slated to release on June 20, 2025, the show is already building strong momentum – and for good reason.

The series is set to stream for free across Amazon MX Player’s platforms including mobile, Fire TV, Prime Video, and the Amazon shopping app. First Copy is led by none other than stand-up sensation Munawar Faruqui, making his much-awaited acting debut. 

Within just 24 hours of release, the trailer has racked up over 1.7 lakh views, offering a gritty, emotional peek into a world where fame was copied, duplicated, and sold in back alleys.

Set in a time when pirated VCDs were a parallel gateway to stardom, First Copy follows Arif, played by Faruqui, a street-smart dreamer who turns the film piracy racket into his empire. But as the stakes rise, so does the cost of ambition. With themes of loss, loyalty, love, and moral conflict at its core, the trailer hints at a layered performance from Faruqui, who brings an intensely personal touch to the role.

The ensemble cast includes industry veterans and rising stars alike – Gulshan Grover, Krystle D’Souza, Ashi Singh, Meiyang Chang, Saqib Ayub, Inaam Ul Haq, and Sanand Verma – making the series a compelling watch for fans of nuanced storytelling and era-specific narratives.

Backed by RVCJ Digital Media, a pioneer in India’s entertainment and meme marketing space with a massive global reach of over 62 million, and Salt Media, First Copy marks another major milestone in their content journey. Written and directed by Farhan P. Zamma, the series captures the tension and thrill of an era when the silver screen ruled dreams, and bootleggers held the key.

As June 20 draws closer, First Copy is not just shaping up to be another nostalgic ride, but a hard-hitting commentary on cinema, ambition, and the duplicity that often hides behind the reel.

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