Rohin Desai has reunited with Madison World, one of India’s leading independent agency network, as its new Chief Client Officer- Media Buying.
Prior to this, he was working with Enterr10 Television as Head- Revenue and Sales Strategy for Dangal TV and Bhojpuri Cinema since February 2024.
From August 2022 to February 2024, he was associated with Bharat Media and Entertainment Group, first as National Head- Media Buying for a period of eight months and was then elevated as National Head- Media Buying and Business and Revenue Head- West, North and East in April 2023.
Before that, Desai worked with Mindshare India, part of GroupM, for a period of more than six years. He joined them as Partner- Exchange @Team Unilever in June 2016 and then went on to become Principal Partner- Exchange @Team Unilever in October 2018 and Head- Trading and partnerships in October 2021.
In his earlier stint with Madison World, he served the role of Vice President- Media Buying from September 2013 to May 2016, during which he handled media investments nationally for ITC.
Similarly, he also served as Partner-Exchange @ Team ABG at Mindshare from July 2010 to August 2013. As part of the same, he managed the investment mandate and led the Planning, Buying and Implementation functions across media for the Aditya Birla Group.
In the past, he also worked with ICICI Prudential Life Insurance as Senior Manager- Media and Planning for close to two years, as Media Director at Lintas Media Group for more than a year, Business Manager at Wavemaker India for close to three years and as Media Buyer at The Media Edge for about one-and-a-half years.
He started his career as a Field Officer at Godrej in March 2002.
