Republic Media Network has appointed Ajay Bedi as Executive Vice President and Chief Revenue Officer for Republic Digital and R. TV English. In this role, he has taken charge of leading the revenue strategy and operations for the network’s English television and digital platforms, with a focus on driving growth across Republic TV English and its digital businesses, while overseeing advertising sales, client partnerships and monetisation initiatives.
Bedi has shared the appointment update on LinkedIn, confirming his move to the Republic Media Network and his new leadership responsibilities within the organisation.
Prior to this, Bedi has served at 9X Media as All India Head – Ad Sales for 9XM and Branch Head for North and East India, a role he has held since July 2021.
Before joining 9X Media, he has spent over eight years at Zee Entertainment Enterprises as Vice President – Sales from November 2012 to April 2021, where he has led sales operations for North and East India. His role has included spearheading brand solutions, managing channels such as Zee Cinema, Zee Anmol, Zee Yuva, &TV SD/HD, and driving new client development, revenue expansion and large sales teams across regions.
Earlier, Bedi has worked as Region Head – Ad Sales at The Walt Disney Company India from July 2011 to August 2012, handling revenue generation, brand launches, new business development and team management for North and East India. From May 2008 to June 2011, he has been associated with Viacom18 Media as Account Director – Sales, where he has focused on revenue generation, sales strategy and client servicing for the Colors network.
He has also held earlier roles at Zee Entertainment Enterprises as Manager between 2005 and 2007, and began his career at Mirchi, where he joined as a Management Trainee and Sales Executive from January 2003 to September 2004, gaining foundational experience across retail sales and broadcast advertising.
