Reid & Taylor, a formal and casual menswear brand, has onboarded Bollywood actor Vicky Kaushal as its new brand ambassador.
The brand stated that Kaushal embodies the essence of the modern Reid & Taylor man: sophisticated, dynamic, and elegant.
In their latest campaign, Reid & Taylor aims to blend its legacy with the aspirations of today’s men, making Kaushal the perfect fit for it, as per the brand. He embodies the qualities of the ‘Man on a Mission’- a man of action, vision, and achievement, which aligns with the ethos of the brand.
Furthermore, this partnership marks a new chapter in the brand’s legacy, combining the timeless elegance of the brand with the contemporary appeal of one of Bollywood’s stars, it further clarified. As the brand ambassador, Kaushal will represent the latest apparel collections, reflecting its commitment to craftsmanship, fabrics, and design.
Speaking about his association, Kaushal, said, “Reid & Taylor is a brand with immense legacy, and this collaboration reflects the values I hold close which are perseverance, commitment, and excellence. I couldn’t be more thrilled to be a part of this journey.”
To this, Subrata Siddhanta, CEO, Reid & Taylor said, “We are thrilled to welcome Vicky Kaushal to the Reid & Taylor family. He represents a new generation of style icons who value quality, detail, and a distinct sartorial presence. This partnership is a natural fit for us, and we look forward to creating a memorable moment on-screen.”
