Laqshya Group has onboarded Rayomand J Patell as its Group Chief Creative Officer.
In his new role, Patell has been entrusted with significantly raise the bar on creativity, effectiveness and integrated synergies at the Group which is on an aggressive growth plan across all its verticals- Media, Creative, Technology and Experiences (offline and online).
That being said, he will partner Manas Mohan, CEO, DigitaLabs, as the arrowhead of Laqshya Group’s Creative offering.
So far, DigitaLabs has already been making headway with a clutch of new clients across Hospitality, architectural products, industrial adhesives, education, government and media.
Patell’s previous experiences as one of the creative leaders in the Indian ad landscape spans across creatively-led agencies such as SSC&B Lintas, Contract Advertising, Havas.
Propelled by his dream which is to create a homegrown Accenture Song or R/GA, he soon plunged into the world of Technology at Idealake.
Expressing his views on Patell’s appointment, Mohan, CEO, DigitaLabs, said-
“Clients look very carefully at the creative multiplier for campaigns across media. Rayo’s expertise and experience in combining creativity and brand insights, especially in the digital space, will enable DigitaLabs to create unique brands in the marketplace.”
To this, Alok Jalan, Chairman, Laqshya Group, also added-
“With Rayomand on board, Laqshya Group is sure to create work that is deeply differentiated and effective across media.”
