There are celebrities, and then there is Ranveer Singh, a one-man spectacle who can turn a red carpet into a carnival and a commercial into a pop-culture moment. Loud, fearless, unpredictable and unapologetically himself, Ranveer has built a personal brand rooted in boundless energy and authenticity.
Whether he’s dancing in neon suits, rapping in an ad film or passionately cheering for his favourite football team, his larger-than-life personality has made him one of India’s most bankable celebrity endorsers. Ranked as the second most valuable celebrity brand in the country with a valuation of $170.7 million in the Kroll Celebrity Brand Valuation Report 2024, Singh’s endorsement portfolio is as eclectic and vibrant as the actor himself.
As Singh turns 41, here’s a look at his journey as one of India’s most enduring celebrity endorsers.
Ching’s Secret
Ranveer’s association with Ching’s Secret gave India one of its most memorable brand campaigns, “My Name Is Ranveer Ching.” The 2014 ad film was a full-fledged Bollywood spectacle complete with music by Shankar-Ehsaan-Loy and lyrics by Gulzar, perfectly capturing the actor’s eccentric, high-voltage persona. The campaign’s success spawned blockbuster sequels directed by Rohit Shetty and Atlee, cementing Ranveer Ching as a pop-culture phenomenon.
Pepsi
For Pepsi’s 125th anniversary in India, Ranveer joined forces with Yash to revive the iconic “Yeh Dil Maange More” slogan. The campaign’s message of chasing desires fearlessly and living unapologetically aligned seamlessly with Singh’s personality, making him the perfect face of Pepsi’s celebration of bold self-expression.
Nutella
In Nutella’s “Nutella Loves Bread” campaign, Ranveer brought his trademark humour to a playful love triangle involving the chocolate spread and traditional Indian breads like dosa, roti and paratha. The ad’s quirky storytelling made an international brand feel distinctly Indian.
boAt
More than just an endorser, Ranveer is also a key stakeholder in boAt. Through the brand’s popular “Lost in Nirvana” campaigns, he has helped position the audio and wearables company as aspirational, youthful and high on style, qualities that mirror his own public persona.
Cult.fit
As Cult.fit’s “Motivator-In-Chief,” Ranveer brought a dose of fun to fitness by taking on the endless excuses people make to avoid exercising. The campaign leveraged his infectious energy to encourage everyday Indians to adopt healthier lifestyles.
adidas
The actor’s collaboration with adidas went beyond a traditional endorsement. The launch of the Adidas Superstar x Ranveer Singh sneaker celebrated individuality and originality, drawing inspiration from the Royal Bengal Tiger and reflecting Singh’s bold, boundary-pushing personality.
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Zomato
From “Match Ho Toh Zomato” with Samantha Ruth Prabhu to personalised AI-led campaigns and cricket-themed commercials, Ranveer’s partnership with Zomato has been defined by humour, relatability and his ability to make every ad feel like an event.
Star Sports
As the face of Star Sports, Ranveer has amplified India’s sporting passion through campaigns for the IPL and Premier League. Whether playing a storyteller for cricket fans or a die-hard football enthusiast, he has brought his trademark enthusiasm to the world of sports broadcasting.
Flair Pens
For Flair’s “Bas Flair Aur Kuch Nahi” campaign, Ranveer tapped into the nostalgia of handwritten notes and meaningful communication. The campaign showcased a softer, more emotional side of the actor while celebrating the enduring charm of writing by hand.
Tic Tac
Ranveer injected his signature energy into Tic Tac’s music-led campaigns, including #VibeHai and #VibeMeraFresh. Through catchy tracks and colourful visuals, he helped the brand connect with younger audiences seeking fun and freshness.
Manyavar
Ranveer’s memorable “Mausaji” act for Manyavar’s #TaiyaarHokarAaiye campaign became an instant hit. Playing a witty wedding photographer, he delivered one of the brand’s most recognisable catchphrases while perfectly embodying the chaos and joy of Indian weddings.
Battlegrounds Mobile India (BGMI)
As BGMI’s brand ambassador, Ranveer brought his trademark swagger to the gaming world with the #PlayPure campaign. The collaboration tapped into India’s booming gaming culture and reinforced the actor’s appeal among Gen Z audiences.
In addition to the above, Singh also has endorsements of some of the most top performing Indian and international brands, including Bingo!, Britannia NutriChoice, Thums Up, Vicks, Jack & Jones, Rupa Frontline, Siyaram’s, Flite, Lavie Sport, Carrera. Tiffany & Co., Xiaomi, Lloyd, JBL, Dish TV, Kotak Mahindra Bank, MakeMyTrip, Bold Care, Colgate MaxFresh, Head & Shoulders, Durex, Ducati, Kajaria Plywood, Crossbond, Jindal Stainless, Kansai Nerolac, and Okay Power Group.
The Entrepreneur Behind the Performer
While Ranveer Singh’s endorsement portfolio is enviable, the actor has also been steadily building a business identity of his own, backing brands that reflect his personal interests and larger-than-life persona.
SuperYou
Co-founded by Ranveer Singh, SuperYou is a protein-focused food and snacking brand created with the aim of making everyday nutrition both convenient and enjoyable. The brand offers high-protein products designed for consumers looking to incorporate healthier choices into their daily routines without compromising on taste. By entering India’s rapidly growing wellness and functional foods market, Ranveer has positioned himself not just as the face of fitness brands but as an entrepreneur actively participating in the country’s health and nutrition revolution.
RANGEELA Vodka
If SuperYou represents Ranveer’s health-conscious side, RANGEELA Vodka is an extension of his flamboyant, colourful personality. The premium vodka brand is built around the idea of celebrating individuality, self-expression and fun, qualities that have become synonymous with the actor himself.
With its vibrant identity and youthful positioning, RANGEELA aims to stand out in India’s increasingly competitive premium spirits market by creating a brand that’s as bold, unconventional and energetic as its co-founder. The venture also marks Ranveer’s foray into the fast-growing alco-beverage space, showcasing his ambition to build businesses that go beyond the entertainment industry.
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Together, these ventures reveal another side of Ranveer Singh, one that’s moving beyond celebrity endorsements and towards building brands from the ground up. Whether it’s nutrition or nightlife, the actor is increasingly betting on businesses that align with his passions and his unmistakable personal brand.
