Myntra’s latest campaign hilariously highlights how effortless fashion can sometimes steal the spotlight, whether you want it to or not. The campaign showcases how Myntra’s Shop by Occasion feature makes dressing up effortless.
Conceptualised by Tilt Brand Solutions and produced by Nirvana Films, Myntra’s new ad campaign takes a playful approach to showcasing the “unintended consequences” of effortless fashion, featuring Bollywood actors Ranbir Kapoor and Triptii Dimri humorously apologising for the stylish dilemmas customers encounter.
Ranbir Kapoor’s film highlights situations like Abhay missing his flight due to his trendy airport look, Riya being stuck with a large bill after her chic brunch attire led to mistaken assumptions, and Rehaan getting fired for overshadowing his boss with his sharp dressing.
Similarly, Triptii Dimri’s film features Priya struggling to find an auto-rickshaw because drivers assumed she had a chauffeur, Rohan inadvertently upsetting his best friend on a date due to his winning style, and Aarya being perceived as unapproachable at the gym because of her fashionable activewear.
Through these humorous scenarios, the ad emphasises how Myntra’s “Shop by Occasion” feature makes trend-forward dressing effortless, while playfully acknowledging that looking exceptionally stylish can lead to amusing real-life situations.
Link to the ad campaigns:
Speaking about the campaign, Abhishek Gour, Director – Brand Marketing, Myntra, said, “At Myntra, we continuously innovate to make fashion more inclusive, trend-first and accessible. Myntra’s Shop by Occasion feature and trend-forward collections ensure customers have access to the latest in fashion. With the launch of this campaign featuring Bollywood style icons Ranbir and Triptii, we’re taking a humorous approach to establish how looking effortlessly stylish with Myntra comes with some unexpected but rather entertaining side effects.
Speaking on the campaign, Ranbir Kapoor, said, “Fashion has the power to make a statement without saying a word, and Myntra has made it so effortless that sometimes, it leads to unexpected and hilarious moments. This campaign is a perfect blend of style and humor, showing how looking good is easy, but dealing with the side effects of great fashion, that’s where the fun begins! Being part of this campaign has been an incredible experience, and I love how Myntra brings fashion to life in a way that is engaging, entertaining, and stylish all at once.”
Speaking on the ad films, Triptii Dimri said, “Fashion isn’t just about dressing up; it’s about the confidence and energy you bring with it. Myntra has made trendy fashion so effortless that sometimes, it creates moments you never see coming! That’s what makes ‘Fashion With Caution’ so special, it takes everyday scenarios and adds a humorous spin to the impact of great style. Whether it’s stealing the spotlight without trying or unintentionally shaking things up, these films show how fashion can be fun, bold, and full of surprises. Myntra has made fashion effortless and exciting, and I love how this campaign reminds us that sometimes, being too stylish can be its kind of adventure!”
Speaking on the ad films, Adarsh Atal, CCO, Tilt Group, said – ”With this campaign we came from the simple insight that when normal people shop from Myntra they get undue attention coming their way. Our creative leap of treating this campaign almost like a PSA is to land our campaign thought of Fashion with Caution. The shoppers get unexpected attention because they use the shop by occasion feature on Myntra which emboldens the shoppers fashion experience and makes them look effortlessly stylish, every day.”
