Kenstar has launched the Kenstar BLDC (Brushless Direct Current) Maxx. This cutting-edge innovation, integrated across its newly launched range of air coolers, delivers longer lifespan, and enhanced reliability for Indian households.
As part of its launch, Kenstar is rolling out a campaign led by actor, Rajkummar Rao, and actress Patralekha, alongside Techie Boy, an anime-inspired character representing futuristic approach, waste-hating and efficiency. The campaign highlights the brand’s commitment to smarter, cooler summers with its eco-friendly and cost-effective technology, while also reinforcing the brand’s deep connection with the Indian audience.
With the introduction of BLDC technology, the BLDC Maxx delivers up to 60% electricity savings, making it an environmentally friendly and cost-effective choice for Indian consumers. They also provide effective humidity control, ensuring optimal comfort in all seasons, and feature ultra-quiet operation, making them ideal for homes and offices.
Link to the ad campaign:
“Kenstar is all about fulfilling the rapidly evolving aspirations of today’s consumers. Customers today seek not just high functionality but also advanced aesthetics and technology. The Kenstar badge represents superior quality, attractive design, and long-term durability. Our new BLDC Maxx-powered air coolers are a giant leap forward—both for the industry and for our customers,” said Sunil Jain, CEO of Kenstar.
Neha Khullar, Head Marketing of Kenstar added, “Techie Boy, along with our brand ambassadors Rajkummar Rao and Patralekha, will make this range of coolers more attractive for prospects, reinforcing our brand’s innovative approach. With his forward-thinking mindset, Techie Boy makes advanced cooling technology relatable, helping consumers understand how Kenstar’s latest innovation keeps them cool while keeping electricity bills in check.”
