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    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

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    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

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Pulp Strategy Launches AI-Powered Humanoid Strategist ‘Yukti’, Aimed To Redefine Brand-Consumer Interactions

Pulp Strategy has launched 'Yukti', a conversational AI-driven humanoid strategist. Ambika Sharma, Founder and MD, Pulp Strategy, said that with Yukti, the agency is not just offering a solution but creating a new standard in how brands interact with their customers.

MM Desk by MM Desk
April 5, 2024
in Advertising
A A
Pulp Strategy Launches AI-Powered Humanoid Strategist 'Yukti', Aimed To Redefine Brand-Consumer Interactions

Pulp Strategy has unveiled ‘Yukti’, a conversational AI-powered humanoid strategist, which is poised to redefine how brands connect with their audience, providing an unmatched level of engagement, insight, and accessibility, the agency mentioned.

Yukti is a result of extensive research and development in the disciplines of conversational and generative AI.

The agency emphasised, “It is a sophisticated blend of cutting-edge technology and human-like empathy, designed to deliver personalised, insightful, and delightful conversations. Yukti represents the zenith of digital innovation, transforming the mundane into magical customer interactions.”

Available as a white label, with the opportunity to be named, trained and tailored to unique brand personalities, this LLM based humanoid has the ability to process and analyse vast amounts of data in real time. Additionally, Yukti offers tailored advice, solutions, and insights, making every interaction a journey of discovery for customers.

“From aiding time-strapped CMOs in deciphering the perfect product mix to guiding consumers to their ideal skincare routine among hundreds of options, Yukti’s capabilities are boundless. Its beta version has already shown immense potential, with future updates expected to enhance its learning, adaptability, and scope of services,” the agency highlighted.

Its advantages include 24/7 availability, ensuring that customers receive immediate, transparent, and accurate assistance any time of day. Moreover, Yukti serves as an “information guru”, providing precise data on brands, products and services.

It gathers crucial customer insights, enabling businesses to refine their marketing strategies, tailor their offerings, and foster lasting customer loyalty.

Ambika Sharma, Founder and MD, Pulp Strategy, said, “Yukti is a testament to our commitment to innovation and our vision to revolutionise customer engagement. With Yukti, we are not just offering a solution but creating a new standard in how brands interact with their customers. It’s a step towards a future where technology and human insight come together to create truly memorable customer experiences.”

Yukti is now live and accessible directly through the Pulp Strategy website, inviting users to experience a new era of customer interaction.

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