Publicis Groupe India has appointed Diwaker Chandani as Managing Partner, Influential India, to lead and scale its influencer marketing capabilities in the country. The move has come alongside the rollout of Influential, the group’s global creator marketing solution, in India.
The company has positioned the rollout as a step towards strengthening its influencer marketing approach, as per media reports. The initiative has aimed to address challenges such as fragmented execution, limited measurement, and duplication of creators in the Indian ecosystem.
Publicis Groupe India has integrated its Connected Identity framework with the Captiv8 platform and Influential’s global network to enable more structured planning, activation, and measurement of influencer campaigns. The offering has focused on building a data-led approach by combining consumer profiles, creator ecosystems, media, and commerce.
Chandani has taken on the mandate to build and scale the influencer capability, with a focus on integrating data, creators, media, and commerce to drive measurable outcomes. He has brought close to two decades of experience across digital and platform ecosystems, having worked with organisations including Meta, Zee Entertainment, and Network18.
All quotes are as follows:
Anupriya Acharya, CEO, Publicis Groupe South Asia, said, “Influencer marketing in India has reached scale, but it still lacks a unified, data-led foundation. With Influential, we are fundamentally changing that by shifting from a creator-first approach to a cohort-first, identity-led model powered by Connected Identity. By integrating creators, media and commerce on a single data backbone, we are enabling brands to move beyond fragmented execution to precise, measurable and scalable business outcomes.”
Diwaker Chandani, Managing Partner, Influential India, said, “Influencer marketing in India has reached scale, but not maturity. Brands are investing heavily, yet struggling to drive consistent, measurable outcomes. Our focus is to fundamentally change that. By combining data-led audience intelligence with creator ecosystems and media amplification, we are building a model that delivers consistent, measurable outcomes for brands.”
