Prem Cables has revamped its brand identity in collaboration with DigiStreet Media. With a legacy spanning over six decades, the company has undertaken a comprehensive overhaul that includes a new logo, tagline, colour scheme, fonts, and an updated digital and offline presence.
The transformation has been designed to honour the brand’s heritage while aligning it with its expanding global vision. Anchored on the philosophy of “Connections”, the renewed positioning has reflected how the brand views connection not merely as a functional aspect of its business but as its very foundation, symbolising relationships, possibilities, and progress.
The refreshed tagline, “Energizing Global Connections,” has encapsulated this philosophy, showcasing the brand’s role in enabling secure and future-ready power connections across borders. It has also underscored its people-centric values and its aim to empower progress through world-class connectivity.
As part of the visual revamp, DigiStreet Media has reimagined Prem Cables’ logo around the concept of ‘Transform, Connect, Evolve’. The new design features an abstract globe with interconnected dots and arcs, symbolising energy in motion, seamless global connectivity, and the brand’s evolving outlook within the power ecosystem.
The updated identity has been rolled out across online and offline platforms to ensure a unified experience for stakeholders worldwide, reinforcing the brand’s purpose and forward-looking approach.
“For us, it was important to retain the soul of Prem Cables while conceptualising a contemporary narrative that resonates globally. Our inspiration was driven by the very name of the brand as at its heart, it stands for ‘Connections’ with a philosophy of bringing people, energy, and progress together with love & the long-standing legacy of trusted network spanning over six decades. It’s truly rewarding to witness our vision unfolding the way we had imagined and submitted,” said Darpan Sharma, CEO and Strategist of DigiStreet Media.
“At Prem Cables, every strand we engineer, every system we empower & every partnership we build begins with connection. It’s in the name & is also reflected in our core functionality. When we got this idea of connection from DigiStreet, it instantly resonated with us. Connection isn’t just what we do, it’s who we are. At the heart of our business lies people, be it with our stakeholders, our clients, or the communities we serve. The new brand identity captures this spirit perfectly, giving our brand a global appeal while staying true to our core of trust and purpose. The execution compliments the core vision and DigiStreet has been a key partner in bringing that vision to life,” said Ayush A. Shah, Director at Prem Cables.
