Pratik Vaja has joined Licious as the Head of Marketing. He recently served as the Head of Marketing and CRM at More Retail from June 2023 to June 2025, where he was leading brand strategy, customer engagement, and loyalty initiatives.
“Thrilled to share that I’ve joined Licious as the Head of Marketing! Even more special- my first day coincided with Licious’s 10th anniversary. What an incredible moment to become part of a brand that has redefined the way India experiences meat and seafood,” he said while announcing his appointment on LinkedIn.
Prior to this, he spent 7 years at ITC, holding various roles across marketing, trade, and category management. As Senior Brand Manager for YiPPee! Noodles and Pasta (July 2022 – June 2023) and earlier as Brand Manager – Sunfeast YiPPee! (May 2021 – June 2022), he played a key role in driving brand growth and innovation.
Before moving into brand roles, he worked as Manager – Modern Trade, E-commerce, and Frozen Foods (May 2018 – April 2021) and Manager – Packaged Foods (March 2017 – April 2018).
