Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    From Impressions To Impact: Redefining ROI In The Digital First Era

    From Impressions To Impact: Redefining ROI In The Digital First Era

    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Post Showing Overburden On BigBasket Delivery Boy Goes Viral

Shubham Sachdeva by Shubham Sachdeva
May 27, 2018
in What’s Buzzing
A A

A Facebook showing the overburden on a BigBasket’s delivery boy has gone viral. The delivery guy can be seen bending forward due to the amount of weight he is carrying on his back. Saurabh Trivedi a Facebook user posted images of this guy and has shown his anger on the working conditions people have to face to earn money. On asking why he is carrying so much weight, the delivery boy replied that his earnings are based on the number of deliveries he does in a day. Below is the post we are talking about:

Here is the complete text he wrote :

Dear Bigbasket , Please see these pictures and think if this is the way one should treat it’s employees? Even the animals shouldn’t be treated like this. 5 days back, this delivery person came to my place. He came via bike carrying this huge bag, the temperature outside was around 43 degrees and the guy was literally bending forward due to the heavy weight of the order he was carrying on his back. He was sweating severely. He told me that his income is based on the number of order he delivers in a day and company is not concerned about their plight. Be it scortching heat, rain, storm or whatever, the company pays him only on the basis of total orders delivered and does not provide any assistance to improve their convenience for the same. Despite being a market leader and one of the most customer centric organization, it was highly unexpected to see your treatment towards your employees. You guys should be dealt with strong action under law. Friends please share it as much as possible.

He even tagged Ministry of Labour and Employment, Government of India and Ravi Shankar Prasad to look into this matter.

On seeing this, Facebook users were quick to share their views and the post has been shared more than 30 thousand times. Here are some of the comments users wrote:

Strong action should be taken

They’re humans too…

Big companies big shit

BigBasket replied to this post and asked about the order details.

Hello Saurabh, we are sorry to hear this, please inbox us your registered number or order ID we will get this highlighted, the company wrote.

To this, Saurabh denied to share details as he was concerned that delivery guy may lose his job.

BigBasket again commented on the post to write a positive reply and ensured to take some actions towards solving the issue.

Related Posts

The Blink Economy Why Attention Has Become India’s Most Contested Commodity
Feature

The Blink Economy: Why Attention Has Become India’s Most Contested Commodity

by Masaba Naqvi
December 11, 2025

It usually begins as a harmless swipe. You pick up your phone to check one message, and suddenly you’re three...

Fortnightly Social Media Roundup: AI-Powered Tools, Reels Updates, & Creator-Focused Enhancements
What’s Buzzing

Fortnightly Social Media Roundup: AI-Powered Tools, Reels Updates, & Creator-Focused Enhancements

by MM Desk
December 9, 2025

This fortnight, social media platforms have introduced updates aimed at making content creation more efficient, improving user experience, and expanding...

Latest

Bruna Piovesan Takes Over As Global Head Of Marketing At Uber Advertising

Bruna Piovesan Takes Over As Global Head Of Marketing At Uber Advertising

December 12, 2025
From Bumrah’s Speed To Prajakta’s Sass: 7 Ads You Can’t Ignore

From Bumrah’s Speed To Prajakta’s Sass: 7 Ads You Can’t Ignore

December 12, 2025
2026 Will Be About New Categories, New Markets, & Intelligent Expansion: VI-John’s Ashutosh Chaudharie

2026 Will Be About New Categories, New Markets, & Intelligent Expansion: VI-John’s Ashutosh Chaudharie

December 12, 2025
Millennial Achievers 2025: Zainab Shaikh On Fearless Reinvention, Storytelling, & The Power of Next-Gen Marketing

Millennial Achievers 2025: Zainab Shaikh On Fearless Reinvention, Storytelling, & The Power of Next-Gen Marketing

December 12, 2025
Asli Masale, Real Smiles: How MDH Ads Turned Dadaji Into A Kitchen Legend

Asli Masale, Real Smiles: How MDH Ads Turned Dadaji Into A Kitchen Legend

December 12, 2025
Niraj Mishra Joins Amazon MX Player As Head of Growth & Product Marketing

Niraj Mishra Joins Amazon MX Player As Head Of Growth & Product Marketing

December 12, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.