Marketing Mind
Newsletter
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More
    • All
    • Case Studies
    • Celebrating Women Leaders
    • Guest Posts
    • Podcast and Video
    The Phygital Revolution: Merging Physical & Digital Retail

    The Phygital Revolution: Merging Physical & Digital Retail

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    Regional Content + AI = The Next Growth Engine In Influencer Marketing

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    From Algorithms To Intelligence: AI SEO Redefines The Approach In 2026

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Balance Isn’t Found, It’s Built: Nando’s Anushree Bose On Life, Leadership & Letting Go

    Sunakshi Soni, Andaz Delhi, Hyatt, Director Marketing & Communications, Sunakshi Soni Andaz Delhi, Hyatt India, luxury hotels India, hospitality marketing, brand communication, hotel marketing, Quirk Brand Consulting, Stanley Communications

    Zero to Viral: A Roadmap That Actually Works

    Festive Glow-Up: Experiential Campaigns & Instant Deliveries Drove Fashion Growth

No Result
View All Result
Marketing Mind
No Result
View All Result
Home What’s Buzzing

Post Showing Overburden On BigBasket Delivery Boy Goes Viral

Shubham Sachdeva by Shubham Sachdeva
May 27, 2018
in What’s Buzzing
A A

A Facebook showing the overburden on a BigBasket’s delivery boy has gone viral. The delivery guy can be seen bending forward due to the amount of weight he is carrying on his back. Saurabh Trivedi a Facebook user posted images of this guy and has shown his anger on the working conditions people have to face to earn money. On asking why he is carrying so much weight, the delivery boy replied that his earnings are based on the number of deliveries he does in a day. Below is the post we are talking about:

Here is the complete text he wrote :

Dear Bigbasket , Please see these pictures and think if this is the way one should treat it’s employees? Even the animals shouldn’t be treated like this. 5 days back, this delivery person came to my place. He came via bike carrying this huge bag, the temperature outside was around 43 degrees and the guy was literally bending forward due to the heavy weight of the order he was carrying on his back. He was sweating severely. He told me that his income is based on the number of order he delivers in a day and company is not concerned about their plight. Be it scortching heat, rain, storm or whatever, the company pays him only on the basis of total orders delivered and does not provide any assistance to improve their convenience for the same. Despite being a market leader and one of the most customer centric organization, it was highly unexpected to see your treatment towards your employees. You guys should be dealt with strong action under law. Friends please share it as much as possible.

He even tagged Ministry of Labour and Employment, Government of India and Ravi Shankar Prasad to look into this matter.

On seeing this, Facebook users were quick to share their views and the post has been shared more than 30 thousand times. Here are some of the comments users wrote:

Strong action should be taken

They’re humans too…

Big companies big shit

BigBasket replied to this post and asked about the order details.

Hello Saurabh, we are sorry to hear this, please inbox us your registered number or order ID we will get this highlighted, the company wrote.

To this, Saurabh denied to share details as he was concerned that delivery guy may lose his job.

BigBasket again commented on the post to write a positive reply and ensured to take some actions towards solving the issue.

Related Posts

Stranger Things Season 5: The Final Chapter That Turned Fan Suspense Into Marketing Power
Feature

Stranger Things Season 5: The Final Chapter That Turned Fan Suspense Into Marketing Power

by MM Desk
December 3, 2025

When audiences worldwide prepared for the final season, Stranger Things Season 5 responded with a sophisticated rollout of teaser posters,...

MRSI Adopts ICC/ESOMAR 2025 Code, Tightens Ethics For An AI-driven Insights Industry
What’s Buzzing

MRSI Adopts ICC/ESOMAR 2025 Code, Tightens Ethics For An AI-driven Insights Industry

by MM Desk
December 3, 2025

The Market Research Society of India (MRSI) has announced the adoption of the ICC/ESOMAR International Code on Market, Opinion and...

Latest

Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

Django Scales Operations From A 240 sq ft Room To A 4000 sq ft Integrated Agency

December 4, 2025
La Pink, Haldi Se Honeymoon Tak, microplastic-free beauty, wedding campaign, skincare rituals, emotional storytelling, Indian couples, natural glow, Nitin Jain, beauty formulations

La Pink Unveils New Wedding Campaign Exploring The Journey From Ceremony To Connection

December 4, 2025
Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

Print Ad Space Sees 3% Growth In Jan–Sep 2025 :TAM AdEx

December 4, 2025
BCCI & Adidas Roll Out Team India’s T20 World Cup 2026 Jersey

BCCI & adidas Roll Out Team India’s T20 World Cup 2026 Jersey

December 4, 2025
Junglee Games Elevates Co-Founder Kapil Rathee As CEO

Junglee Games Elevates Co-Founder Kapil Rathee As CEO

December 4, 2025
seventy five percent-browsing-happens-online-while-ninety percent-buying-happens-in-store-caratlanes-shaifali-gautam

75% Browsing Happens Online While 90% Buying Happens In-Store: CaratLane’s Shaifali Gautam

December 4, 2025
Facebook X-twitter Instagram Youtube Linkedin
Discover the latest trends in Marketing, Advertising, Startups & Media.​
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor
  • About Us
  • Millennial Achievers
  • Contact Us
  • Privacy Policy
  • Become a Guest Contributor

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

By continuing you agree to our Privacy Policy & Terms & Conditions

 

©2025 Copyright. RVCJ Digital Media Pvt Ltd

To Advertise & Collaborate With Marketing Mind, Contact Us Here.

Subscribe to our newsletter for exclusive content.

  • About Us
  • Contact Us
  • Become a Guest Contributor
  • Terms & Conditions
  • Privacy Policy
Facebook X-twitter Instagram Youtube Linkedin

©2024 Copyright. RVCJ Digital Media Pvt Ltd

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Home
  • Advertising
  • Marketing
  • Media
  • Business
  • What’s Buzzing
  • Millennial Achievers
  • More

© 2025 RVCJ Digital Media Pvt Ltd.

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.