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POCO India Appoints Ken Sekhar As Marketing Head

Ken Sekhar, who was earlier with RECOUP Health as Senior VP, Head- Marketing and Sales, has now taken over as the Head of Marketing at POCO India.

MM Desk by MM Desk
May 27, 2025
in Marketing, People Spotting
A A
POCO India, Ken Sekhar, Head of Marketing, RECOUP Health, 22feet Tribal Worldwide, Ogilvy, Lenovo, E-commerce Marketing, Client Services Director, Marketing Leadership POCO India Appoints Ken Sekhar As Marketing Head

Ken Sekhar, previously associated with RECOUP Health, has now joined POCO India as Marketing Head– POCO.

He announced the same on LinkedIn.

He worked with RECOUP Health as Senior VP, Head- Marketing and Sales, from April 2023 to December 2024. Prior to that, he was associated with 22feet Tribal Worldwide as EVP and National Head of Business, between June 2018 and February 2023.

Prior to that, he worked as Client Services Director at Ogilvy, from April 2015 to June 2018. Before that, he served as E-commerce Marketing Manager at Lenovo, from June 2014 to April 2015.

In the past, he was also associated with Carwale and People First.

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Adobe Partners Runway To Integrate Gen-4.5 AI Video Model Into Firefly Multi-year partnership has brought Runway’s generative video models into Adobe Firefly, with Adobe becoming Runway’s preferred API creativity partner Adobe has entered into a multi-year strategic partnership with Runway to integrate generative AI video capabilities into its creative ecosystem. The collaboration has brought Runway’s video models into Adobe’s tools to support AI-driven video workflows for creators, studios, media companies, brands and enterprises. As part of the partnership, Adobe has become Runway’s preferred API creativity partner and has offered its users early access to Runway’s latest video models. Runway’s Gen-4.5 model has become available in the Adobe Firefly app for a limited period, ahead of a broader public release. The two companies have collaborated to develop AI capabilities tailored for professional video workflows, which have been made available exclusively within Adobe applications, beginning with Adobe Firefly. Adobe Firefly users have gained the ability to generate video using text prompts, experiment with pacing, motion and visual styles, and then refine outputs using Adobe’s video editing tools. Adobe has integrated Runway’s Gen-4.5 into Firefly’s workflow, enabling creators to move generated clips into applications such as Adobe Premiere Pro and After Effects for further editing and control. The companies have stated that Firefly customers will continue to receive early access to future Runway model releases through Adobe’s platform. Adobe and Runway have also worked with filmmakers, studios, agencies, streaming platforms and brands to co-develop new video capabilities within Adobe’s creative tools. The collaboration has focused on making generative video a consistent part of professional creative workflows. Runway’s Gen-4.5 has been made available in the Adobe Firefly app and on Runway’s own platform. Adobe Firefly Pro subscribers have been given unlimited generations until December 22. “As AI transforms video production, pros are turning to Adobe’s creative ecosystem – from Firefly to Premiere to After Effects – to imagine, craft and scale their stories across every screen,” said Ely Greenfield, chief technology officer and senior vice president, digital media, Adobe. “Runway’s generative video innovation combined with Adobe’s trusted pro workflows will help creators and brands expand their creative potential and meet the growing demands of modern content and media production.” “We’re building AI tools that are redefining creativity, storytelling and entertainment, with Gen-4.5 as the latest example,” said Cristóbal Valenzuela, co-founder and CEO, Runway. “This partnership puts our latest generative video technology in front of more storytellers, inside Adobe’s creative tools that are already the industry standard for many creators around the world.”

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