PHD India, part of the Omnicom Media Group, has been selected to manage the integrated media mandate for Watertec India, one of the country’s established providers of end-to-end plumbing and bathroom solutions. The appointment has followed a competitive multi-agency pitch process.
The agency has now assumed responsibility for Watertec’s media strategy, planning, and buying, operating out of its Mumbai office. PHD India has committed to a full-funnel marketing and media approach, leveraging its expertise in data and technology-driven services to strengthen Watertec’s brand presence and drive growth.
Founded in 1997 in Coimbatore, Watertec has pioneered engineering polymer bath fittings in India and has expanded into a complete solutions provider across Polymer Bathware, Pipes & Fittings, CP Fittings, and Sanitaryware. The company has over 28 years of market presence, 34 branches across India, more than 34,000 channel partners, and produces 40+ million units annually, continuing to innovate with performance-focused, durable, and water-efficient solutions.
Speaking about the partnership, Mathew Job, Executive Chairman at Watertec India, said, “The partnership with PHD will help sharpen our marketing and media approach. As awareness around better living environments rises and we continue on our mission to revolutionise bath spaces, it is vital for us to take a holistic media approach to drive the next stage of our growth. PHD’s thought leadership, innovation and creativity will help us accelerate our market share expansion and growth.”
Swapnil Singasane, Head of Marketing at Watertec India, added, “This partnership marks an important step in our brand journey. With Watertec expanding rapidly across categories and geographies, we needed a partner who could match our pace and vision. PHD brings strong strategic expertise and agility, which will help us strengthen our brand connect with consumers, dealers, and plumbers alike, while reinforcing Watertec’s promise – The Perfect Flow. For Life.”
Monaz Todywalla, CEO of PHD India, said, “We are delighted to partner with Watertec, a powerhouse driven by innovation and excellence – values that strongly resonate with our own. We look forward to creating an approach that is a cut above the rest.”
