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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Why Brands Need To Optimise For AI Discovery, Not Just Search

    Arun Sadasivan, Scara, emerging sports formats, pickleball, tape ball cricket, celebrity-led leagues, Sporting Nation 2025, WPP Media, Indian sports economy, community-driven sports

    The New Playbook Of Sports: Why Emerging Formats Are Winning India’s Attention

    I've Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    I’ve Never Viewed Success Through The Lens Of Designations: Apoorva Mehandiratta On Building A Legacy That Endures

    The Creator Economy Is Reaching A Critical Turning Point

    The Creator Economy Is Reaching A Critical Turning Point

    Can Legacy Remain A Differentiator In Modern Marketing?

    Can Legacy Remain A Differentiator In Modern Marketing?

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

    Fearlessness Comes When You Stop Waiting For Permission: Neha Markanda On Leadership & Life

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PG Aditiya, Deepshikha Dharmaraj & Pavita Puri Appointed Jury Chairs For ABBY Awards 2026

The Ad Club has appointed PG Aditiya, Deepshikha Dharmaraj and Pavita Puri as Jury Chairs for Digital, PR and Publisher categories at ABBY Awards 2026.

MM Desk by MM Desk
April 22, 2026
in Advertising
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PG Aditiya, Deepshikha Dharmaraj & Pavita Puri Appointed Jury Chairs For ABBY Awards 2026

The Ad Club has appointed PG Aditiya, Founder and CCO of Talented, Deepshikha Dharmaraj, CEO at Burson Group India, and Pavita Puri, Chief Brand and Marketing Officer at The Indian Express Group, as Jury Chairs for the Digital, PR and Publisher categories respectively at the ABBY Awards 2026 powered by The One Club | The One Show.

PG Aditiya has taken on the role of Jury Chair for the Digital category. He has previously served as Chief Creative Officer at Dentsu Webchutney until 2022 and has been building Talented, an independent employee-owned creative agency co-founded with Gautam Reghunath along with partners The New Thing, Early Partners and Mktgstack. The agency has worked with brands including Meta, Google, Britannia, MakeMyTrip, Tanishq and Urban Company, and has received recognition as a global ‘Best Place to Work’ by Campaign Magazine.

Deepshikha Dharmaraj has been appointed Jury Chair for the PR category. As CEO of Burson Group India, she has been overseeing Burson Genesis, GCI Health India, and Hill & Knowlton India. With over three decades of experience in public relations and integrated communications, she has advised clients on reputation and communication strategies. She has been a founding board member of the India chapter of Global Women in Public Relations and has served as President of the Public Affairs Forum of India and the Public Relations Consultants Association of India in 2008. She has also been part of juries for awards including Cannes PR Lions, D&AD Awards, SABRE South Asia Awards, PR Week Awards, Campaign PR Awards India, Fulcrum Awards, Spikes Asia, and IPRCCA, and has received recognitions such as PR Agency Head of the Year 2025 and PR Professional of the Year across multiple years.

Pavita Puri has been appointed Jury Chair for the Publisher category. She has been leading brand and marketing at The Indian Express Group, overseeing titles including The Indian Express, Financial Express, Loksatta and Jansatta, with responsibilities across consumer and advertiser strategy, IP programmes and digital growth. She has previously worked in advertising with Rediffusion DY&R and Lowe India, managing accounts such as Airtel, Maruti, Lufthansa, Revlon, Taj, Nike and Canon.

The ABBY Awards 2026 powered by The One Club | The One Show has been scheduled to take place during Goafest 2026 from May 20 to 22, 2026 at Taj Cidade de Goa Horizon.

 

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