Persistent Systems has appointed Shimona Chadha as Chief Marketing Officer. She will be responsible for driving the Company’s global marketing strategy, strengthening brand positioning, and enabling business growth through integrated marketing initiatives.
With more than two decades of experience across B2B, B2C, and B2B2C segments, Shimona has led marketing transformations that unlock business value and accelerate growth. She joined Persistent from HCLTech, where she served as Vice President and Head of North America Vertical Marketing. As part of HCLTech’s senior marketing leadership team, she drove revenue growth and was instrumental in building a Generative AI-powered marketing engine for improved brand visibility, go-to-market effectiveness, and pipeline conversion in high-value markets. She has also held senior leadership roles and led customer-focused growth strategies at Vodafone Idea and Abbott.
“We are thrilled to welcome Shimona to Persistent as we accelerate our AI-led, platform-driven services strategy. With our global client relationships continuing to grow in scale and depth, the need for a brand that reflects both our innovation edge and execution excellence has never been greater. Shimona brings a results-oriented, data-informed approach to marketing, aligning brand strategy with business objectives to deliver measurable outcomes. Her leadership will be critical in strengthening market engagement, enabling go-to-market impact, and amplifying Persistent’s differentiation in the industry,” Sandeep Kalra, Chief Executive Officer and Executive Director, Persistent, said.
“Persistent’s strong momentum, forward-thinking leadership culture, and distinctive global ambitions make this a defining moment to join the Company and contribute to its inspiring journey. Marketing plays a pivotal role in scaling revenue, strengthening brand relevance, and shaping how we consistently show up and win the market. I’m excited to help expand that impact with purpose and precision” Shimona Chadha, Chief Marketing Officer, Persistent, added.
