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Pepsi Collaborates With Yashraj Mukhate To Promote Their Refreshing Campaign

| Published on June 16, 2021

Yashraj Mukhate, the celebrated internet personality, known for his famous remixes and meme songs recently launched a catchy musical composition in collaboration with beverage brand Pepsi. This new tune is an extension of the brand’s summer campaign offering which talks about offering its audience a ‘more refreshing’ experience.

The video features Mukhate creating music with a bottle of Pepsi singing the lyrics, “Bottle khol ke pi le, Pepsi aur bhi zyada refreshing hai” which is set with the aim of encouraging customers to buy the drink.

“Pepsi has always been a consumer-centric brand with a finger on the pulse of today’s generation. With music and dance being key passion points of Gen Z, Yashraj’s creation matches with the brand’s ideologies. We look forward to having our audiences refresh themselves with this new composition, along with a chilled bottle of Pepsi.” says Saumya Rathor, Category Lead, Cola, PepsiCo India.

This new tune will also be popularised by popular Internet personalities, Awez, Avneet, Dhanashree Verma, Gauhar Khan and a few others in the days to come. Yashraj Mukhate shot to fame with his popular meme song from a scene in the tv series Saath Nibhana Saathiya in 2020. He became an internet sensation entertaining many with his songs and is seen collaborating with various brands to keep entertaining his audience.

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