PEP Brands, the parent of India’s fast-growing D2C brands mCaffeine and HYPHEN, has appointed Shashwat Jain as its Chief Commercial Officer. In this role, Shashwat will oversee full P&L ownership and drive profitability across categories, channels, and markets.
Shashwat brings 13–14 years of diverse experience spanning analytics, marketplaces, food tech, consumer tech, and gaming. He has co-founded and scaled ventures like Dangal Games and Poker Dangal, gaining first-hand experience in business building, customer acquisition, and product-led scaling.
In 2024, Shashwat joined PEP Brands as part of the CEO’s Office, contributing to strategy and execution at the leadership level. As CCO, his mandate includes commercial strategy, cost optimisation, and long-term sustainable growth for the company.
This appointment marks a significant phase for PEP Brands, with Shashwat bringing his leadership and strategic experience to drive exponential growth.
Tarun Sharma, Co-founder & CEO of PEP Brands, said, “Shashwat’s journey has always been about building and scaling businesses with a sharp eye on growth and profitability. He has consistently demonstrated a mix of hustle, strategic vision, and disciplined execution. I’m confident that as Chief Commercial Officer, he will play a pivotal role in making PEP Brands a highly profitable asset. At Pep, we celebrate entrepreneurial talent by giving them high-stake responsibilities to create legacy.”
Shashwat Jain, Chief Commercial Officer at PEP Brands, added, “Stepping into the role of Chief Commercial Officer is an exciting new chapter in my journey. At PEP Brands, with mCaffeine and HYPHEN, I look forward to scaling two of India’s most dynamic D2C brands while setting new benchmarks for sustainable, consumer-first growth in the beauty and personal care space.”
