Pee Safe has launched its latest Digital Video Campaign (DVC) titled ‘Hygiene Ki Aadat Banao, Pee Safe Ke Saath’ to promote everyday hygiene practices around toilet use.
The campaign has highlighted that while people are cautious in shared or public washrooms, they have often overlooked the risks of invisible germs and bacteria in their own homes. The brand has positioned toilet seat sanitization as a non-negotiable daily routine, aiming to bring about a cultural shift in hygiene practices.
Pee Safe has also designed the initiative to be inclusive, encouraging men, women, and children across all age groups to make sanitization a habit. The effort has been aligned with the company’s broader mission of making hygiene accessible and essential in daily life.
Vikas Bagaria, founder of Pee Safe, said, “Most people assume that if a toilet looks clean, it is safe, but in reality, the germs are invisible to the naked eye. As per studies, with India’s female workforce participation reaching 40.3% in 2023-24, women are increasingly balancing roles across varied environments. With this video, we want to highlight why sanitizing toilet seats should be a healthy habit at home, in workplaces, and in public spaces as well.”
