Pay10, a digital payments and financial technology company, has announced the appointment of Virat Kohli and Anushka Sharma as its Global Brand Ambassadors. The announcement coincides with the company’s upcoming launch of its UPI-enabled payments app in India.
As Pay10 expands its footprint in the fintech ecosystem, the collaboration brings together one of the world’s most recognized sporting icons and one of India’s most influential actresses to amplify the brand’s mission of simplifying digital transactions for consumers and businesses, particularly SMEs. The campaign aims to empower merchants to compete in the digital economy while offering customers secure and effortless payment experiences.
As part of the collaboration, Kohli and Sharma will appear in brand films, digital activations, and integrated campaigns highlighting Pay10’s focus on secure, interoperable, and user-friendly payment solutions.
Pay10’s Alternative Payment Methods (APM) platform offers instant payments, merchant services, remittances, and real-time cross-border transactions. Designed to support schemes such as UPI and digital-first ecosystems, it integrates stored value, consumer and merchant wallets, and Dynamic QR-driven payments into one seamless experience.
Prabhpreet Singh Gill (Harry Gill), Chairman, Pay10, said,“Pay10 is building a brand for the next generation of digital finance, one that is innovative and highly trusted. Virat and Anushka embody these same qualities. His discipline, performance and passion and her creativity, authenticity and entrepreneurial spirit together make them ideal brand ambassadors to tell our story as we launch the Pay10 brand.”
Virat Kohli commented,“Pay10 is transforming digital payments by setting new standards for innovation, trust, and excellence. I’m proud to support a brand that shares my commitment to constantly pushing boundaries and striving for world-class performance.”
Anushka Sharma added,“Payments with Pay10 are smooth and secure, giving businesses and their customers convenience, speed, and trust. I understand how important it is to have reliable payment solutions that make every transaction effortless.”
