Bollywood actress Parineeti Chopra, known for her performances in films such as ‘Hasee Toh Phasee’ and ‘Meri Pyari Bindu’, has captured the hearts of audiences and numerous brands. As she celebrates her 36th birthday today, her profound influence on her fans is evident.
From her comic performance in ‘Golmaal Again’ to her romantic role in films like ‘Ishaqzaade’ and ‘Shuddh Desi Romance’, Chopra has taken on distinct roles, consistently impressing her fans. She has endorsed a wide range of brands across categories such as beauty, fashion, FMCG products, and more.
Her bubbly and charismatic personality has made Chopra a top choice for many brands. The ‘Daawat-e-Ishq’ star has partnered with a diverse range of companies over the years, including Medimix, Dabur Pudin Hara, Sugar Free, and more. Additionally, she has been affiliated with brands like La Pink, Clensta, and Invisalign.
In celebration of her birthday, Marketing Mind has curated a list of brands that Chopra has collaborated with through the years.
La Pink
La Pink, one of India’s first beauty brands with 100% Microplastic Free Formulations, recently onboarded Chopra as its first-ever brand face.
In a quest to find the perfect face that resonates with La Pink’s personality, the brand found its ideal match with Chopra. As per the brand it is thrilled to have Chopra as a partner in its mission to inspire conscious beauty and create a healthier future for both consumers and the planet.
The Derma Co.
The Derma Co., a science-based skincare brand from Honasa Consumer, roped in the Ishaqzaade actress as the official face of the brand in India. Further, the brand launched its first-ever digital film, featuring her. In the ad campaign, Chopra endorses the brand’s product and encourages her friend to embrace her ‘filter-free look’.
Medimix
In 2019, Medimix, an ayurvedic personal care brand owned by Cholayil signed the Bollywood actress as its new brand ambassador for the Indian market. In the engaging ad campaign, Chopra describes her everyday routine where she faces sun, rain and other weather conditions amid her ‘fast life’ and according to the ad the solution to keeping her skin protected is the brand’s soap.
Dabur Pudin Hara
Dabur India appointed Chopra as the brand ambassador for its brand Dabur Pudin Hara, the ayurvedic medicine for gas, indigestion and stomach-ache. With this, the brand unveiled a TVC featuring the Meri Pyari Bindu actress, with the message that “Isse Pehle Ki Gas/Pet Dard Badhe, Pudin Hara Pearls”.
In the campaign, Chopra engages in a light-hearted conversation with her partner after returning from a party. As they chat, her partner suddenly experiences discomfort with a stomach-ache and other digestive issues, leading him to panic. With her bubbly style, Chopra introduces the Pudin Hara tablets, offering them as a solution to his stomach troubles. The ad cleverly showcases the product’s relief from indigestion, with Chopra playing the calming, reassuring role, highlighting the tablets as a remedy for digestive discomfort.
Sugar Free
In 2016, Sugar Free named the Bollywood actress as its brand ambassador. Later, she shared the screen with actor Abhay Deol in a series of ads for the brands. In a TVC, the scene unfolds in a peaceful morning setting where Deol practises yoga. Meanwhile, Chopra shares her reasons for placing her trust in the products, offering insight and confidence.
NIVEA
NIVEA unveiled its #UnlockYourSparkle campaign featuring brand ambassador Chopra. In the campaign, she plays the role of a woman whose purse is snatched, reacting in six distinct ways that highlight her playful, calm, and dramatic sides, among others. The vibrant setting and colourful visuals add a sparkly flair.
Lyra
Since then, she has featured in several ad campaigns, promoting the brand’s message, “Lyra Anytime, Anywhere”. In a campaign, she is seen combing through an old photo album, reminiscing about joyful moments, all while wearing Lyra leggings in her cherished memories.