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Paisabazaar Spreads Credit Awareness Through Matrimonial Ad

Paisabazaar, Indian consumer credit and free credit score platform, has launched a print campaign in the matrimonial section of a national daily—urging brides to check their prospective groom’s credit score and grooms to check their bride’s.

MM Desk by MM Desk
April 10, 2025
in Advertising, Campaigns
A A
Paisabazaar Spreads Credit Awareness Through Matrimonial Ad

This campaign delivers a message that financial compatibility is just as crucial as emotional compatibility when building a future together and open and transparent conversations are key to a secure financial future.

The ad is in line with Paisabazaar’s new brand purpose Har Sapna Hoga Sach.

Sachin Vashishtha, CMO, Paisabazaar, said: “At Paisabazaar, we’ve always believed that financial awareness doesn’t have to be boring. Our brand efforts are designed to make conversations around credit and money more mainstream. This ad is a light-hearted reminder that knowing your partner’s credit score is not just smart—it’s essential in today’s world.”

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