Tapping Premiumization & Promoting Eating Out Mid-Week Is What’s Fuelling Growth For QSR Brands: ICICI Securities
As competition in the food industry heats up and more consumers opt for dining out, the trend of premiumization is ...
Read moreAs competition in the food industry heats up and more consumers opt for dining out, the trend of premiumization is ...
Read moreThe Aditya Birla Fashion and Retail (ABFRL) has announced a strategic move to split its retail business into two segments ...
Read moreBeing the parent company of a slew of lifestyle-oriented brands such as Good Knight, Godrej Properties, Cinthol, etc. and recognising ...
Read moreThe holding company of Mamaearth and one of India’s leading beauty and personal care company, Honasa Consumer Limited, has launched ...
Read moreIn the past couple years, if there’s one thing that has got most marketers worried, it's the fragmentation of mediums ...
Read moreCelebrated on February 14, each year and across continents, Valentine’s Day has become a sweet spot for brands to bolster ...
Read morePhilips India has entrusted Youthbeat, the youth marketing wing of digital agency- Sociowash, with its youth marketing mandate. Under this, ...
Read moreYou are also a BTS fan? Sorry, we asked this silly question. Most people, especially GenZ are crazy for BTS. ...
Read moreNostalgia Marketing- Have you ever stumbled upon a product or an ad that instantly transported you back to the cherished ...
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