During IPL 2024, Viewers Displayed 1.2x More Attention To Ads On CTV Than On LTV & YouTube CTV: JioCinema’s Study
JioCinema, the Official Digital Streaming Partner of TATA IPL 2024, has released the results of a ...
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Disney+ Hotstar Introduces Advertising Feature ‘Pause Ads’ On CTV
Disney+ Hotstar announced that it has launched an innovative advertising feature 'Pause Ads' exclusively for its ...
News18 Network Regional Channels Execute 250 Campaigns On CTV On Counting Day
News18 Network executed 250 campaigns across their regional channels on Connected TV (CTV) on election counting ...
IAB Tech Lab Expands Open Measurement SDK To New CTV Platforms
IAB Tech Lab, the global digital advertising technical standards-setting body, has announced the expansion of its ...
By 2026, 16% Of TV Ad Spends Will Go To Addressable TV Products & Services On CTVs: GroupM
One of India's leading media agency, GroupM, has unveiled the second edition of its report-'The Changing ...
How Advertisers Can Ensure Their Place At The Forefront Of Digital Media With CTV
As we inch closer to the cookie deprecation era, ad-tech businesses are coping with its aftermath ...
Man’s Creative Way To Apply For A Job Gets Caught On CCTV. Helps Him To Land The Job After All
For all the people looking for their dream job, it is not very easy to land ...
JioHotstar Crosses 540 Crore Views During ICC Men’s Champions Trophy 2025
JioHotstar recorded over 540 crore views during the ICC Men’s Champions Trophy 2025, with a total ...
Building Real Connections With Consumers Through MadTech: Beyond The Buzzwords
Here is the ‘one’ cardinal adorning the walls of Ad Gurus and Media Moguls across the ...
Haier India Partners With JioHotstar As Title Sponsor For Match Center Live At ICC Men’s Champions Trophy 2025
Haier Appliances India has announced its association as the Title Sponsor for Match Centre Live on ...
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