Despite Massive CTV Growth, Linear TV Base Still Remains Extremely Significant For India TV: Ritu Dhawan
The future of viewing experience is evolving into a more personalised, interactive, and immersive experience, Ritu ...
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IAB Tech Lab Introduces Programmatic CTV Genre Guidance Leveraging Content Taxonomy
IAB Tech Lab has released several new resources aimed at optimising the industry's use of its ...
36% Of SVOD Audiences In Urban India Regularly Use CTV Devices To Watch Streaming Videos: Ormax
There has been an increase in co-viewing of streaming content among SVOD audiences, which has implications ...
Comscore Partners With IAMAI For Comprehensive CTV Study To Deliver Industry-Wide Insights
Comscore has collaborated with the Internet and Mobile Association of India (IAMAI) for an upcoming study ...
As Cord-Shaving Rises & FAST Channels Grow, Advertisers Need To Grasp Why CTV Is Becoming The Next Major Platform: Russhabh R Thakkar
Russhabh R Thakkar, Founder and CEO of Frodoh World, delved into the fast-evolving CTV landscape in ...
India TV Joins Forces With Samsung TV Plus To Expand Its Footprint In CTV Space
India TV Group, a news broadcasting company, has collaborated with Samsung TV Plus India to expand ...
Comscore & FreeWheel Forge Partnership For Privacy-Resilient CTV & Contextual Advertising
Proximic by Comscore and FreeWheel have entered into a partnership to support privacy-resilient ID-free audiences for ...
Huella Services Introduces Interactive CTV Advertising Product ‘NEXad’
Huella Services has introduced NEXad, a Connected TV (CTV) product aimed at revolutionising CTV advertising. By ...
YouTube’s CTV Views Quadruple In India While Shorts Hit Trillion Views: Neal Mohan
At YouTube's flagship Brandcast event, Neal Mohan, CEO of YouTube, highlighted that Connected TV (CTV) views ...
During IPL 2024, Viewers Displayed 1.2x More Attention To Ads On CTV Than On LTV & YouTube CTV: JioCinema’s Study
JioCinema, the Official Digital Streaming Partner of TATA IPL 2024, has released the results of a ...
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