Mamaearth has always stressed protecting nature and taking actions to conserve it. Continuing the same approach on the occasion of Environment Day, the brand launched its latest campaign that makes us stop for a while and think what we can do to make our planet beautiful for ourselves and our future generations.
About the campaign
This fresh new campaign draws attention to the fact that it’s high time now that we all should take collective action and make our environment beautiful again. In the film, the brand asked some questions on ‘Environment’ to a bunch of young goodness ambassadors and then these little ambassadors encouraged people to take good actions for the environment and make it beautiful again.
Our planet Earth has been nurturing all of us since time immemorial. With constant wear and tear, our planet too is under tremendous stress. Factors like deforestation, increased construction, climate change, pollution is causing massive destruction and degradation of our environment at an alarming rate.
According to Mamaearth, it’s high time that we recognize the gravity of the situation and take collective action to protect and make our environment beautiful again. And to urge people to do so, the beauty & personal care brand has released their new campaign- Your Goodness Makes the Environment Beautiful. On buying anything from Mamaearth,we take part in contributing to the environment in making it beautiful.
The #YourGoodnessMakesEnvironmentBeautiful campaign also conveys the brand’s commitment towards nurturing our Mother Earth. It has planted more than 4.5 lakh trees and has recycled 3412 metric tons of plastic.
