Omnicom has dissolved three long-standing creative networks, DDB, FCB and MullenLowe, as part of a major restructuring move following its acquisition of Interpublic Group (IPG). The organisation has consolidated its creative operations around BBDO, McCann and TBWA, forming a streamlined three-network structure within the Omnicom Advertising Group.
As part of the integration, IPG-founded FCB has been rolled under BBDO, merging its capabilities into the network. Meanwhile, DDB and MullenLowe have been placed within the TBWA network. With these shifts, all three brands have ceased to operate as standalone global networks.
The restructuring has been led by Troy Ruhanen, who has continued as CEO of Omnicom Advertising. Under his leadership, the new setup has designated TBWA, BBDO and McCann as Omnicom’s core global creative networks.
