Following a comprehensive multi-agency pitch hotly contested over multiple rounds, OMD India has won the integrated media mandate for HDFC Life, one of India’s leading, listed, long-term life insurance solutions providers.
As part of this mandate win, the agency will be taking charge of the consolidated media strategy for the brand spanning offline and online channels.
That said, as the brand continues to evolve and drive deeper connections and affinity among audiences, OMD India’s strategic and creative planning expertise and the power of Omnicom’s data and tech orchestration platform- Omni, will be key for it to stand out in India’s competitive insurance landscape and focus on delivering exceptional customer experiences.
With a rich legacy spanning nearly two and a half decades of providing innovative products and services, HDFC Life is enabling customers to live a ‘Life of Pride’ with solutions spanning Protection, Pension, Savings, Investment, Annuity, and Health. It currently offers 80 products across its portfolio to meet the various needs of Indian consumers.
According to Omnicom’s leading media agency- OMD India, this partnership will not only build upon this legacy of customer-centricity and empowering millions through financial empowerment and inclusion but also help the brand continue to strengthen its footprint and accelerate the growth trajectory of its business.
Furthermore, this win is a testimony to the agency’s strong local credentials and capability to respond to the dynamics of today’s client and consumer needs.
Commenting on the mandate win, Anisha Iyer, CEO, OMD India, said, “We’re excited to partner with HDFC Life and look forward to creating an inspiring journey of driving strong marketing and business outcomes for the brand. Our partnership is designed to deliver real business impact underpinned by OMD India’s strong and future-facing capabilities. We’re excited for what the future holds.”
To this, Vishal Subharwal, Group Head Strategy and CMO, HDFC Life, added, “We are delighted to announce our collaboration with OMD – who share our passion for innovation and customer-centricity. We were impressed with their capabilities, tools and culture and are confident that this partnership will accelerate our brand story with exceptional experiences and strategies to further build on the promise of our proposition.”
