Ogilvy India has partnered with Google to launch a bespoke AI Creative Studio designed to strengthen creative workflows and content production capabilities for brands.
The agency has unveiled the internal platform to help creative teams generate IP-protected still and video assets while streamlining the process from ideation to final delivery. The studio has been built using generative AI technology and has focused on supporting creative teams with faster execution and concept development.
The platform has enabled teams to create high-fidelity concept cards, visual assets and campaign materials at a faster pace while maintaining adherence to brand guidelines. It has also simplified workflows for art directors, copywriters and designers through an interface designed for accessibility and ease of use.
The AI Creative Studio has additionally supported hyper-personalised content creation by enabling social media asset generation for different audience cohorts, virtual try-ons and customised visual narratives tailored to specific brand requirements.
The collaboration has marked Ogilvy India’s continued integration of AI-driven tools into its creative operations as agencies increasingly adopt technology-led production processes for digital-first campaigns. Early pilot projects have reportedly reduced concept-to-asset timelines, allowing teams to dedicate more time to creative development and strategy.
VR Rajesh, Group Chief Executive Officer, Ogilvy India, said, “Creativity is at the core of everything we do at Ogilvy. Partnering with Google to build this bespoke AI Creative Studio gives our teams the speed and agility to scale brilliant ideas securely. It equips our people to push the boundaries of modern storytelling. We want to consistently raise the bar for our clients, and this technology powers us to do that at an unprecedented speed.”
Satya Raghavan, Director, Marketing Partners at Google, added, “Ogilvy India has enabled a new era of secure, scalable and distinctly human storytelling for brands by combining Google’s advanced generative AI technology with Ogilvy’s unparalleled creative expertise.”
