Marketing is not only about following trends, but about attracting customers smartly. Usually, people have that notion that April Fools’ Day is all about pranks and jokes, but Flipkart is all set to change this traditional mindset, thanks to its unique marketing strategy.
The brand wants us to believe that 1st of April is not “April Fools’ Day” but is “No Kidding Day”. With No Kidding Days concept, Flipkart has clarified that kidding is not acceptable on these sale days.
A Campaign That Changes The Traditional April Fools’ Day Mindset
To transform the typical ideology of April Fools’ Day, Flipkart has launched a series of short & creative ads for their new sale days and that too in our favorite “Kidult” format. The brand has decided to remain honest and has kept the marketing campaign very simple.
The purpose of this campaign is not only to get maximum customers but also to raise awareness among online buyers towards buying products with trusted reviews. With this, Flipkart’s creative team has proved that it has the ability to switch from traditional marketing concepts to something new and innovative.
Jhoot Bole Kauwa Kaate: Age-Old Saying Incorporated Perfectly
Presenting sales in an innovative yet relatable way is important in a country like India where buyers don’t believe in anything and everything.
With the Jhoot Bole Kauwa Kaate campaign, Flipkart has taken marketing to the next level. Due to the fact that this saying is already very popular and used by a large number of people, the relatability of these ads is engaging shoppers. In a very funny way, the brand has made us believe that the moment one lies, the crow will bite i.e. it has made us develop trust but in a humorous way. The e-commerce giant has even made the website and app talk the same language. Below are the ads which are creating buzz everywhere:
Marketing at its best!
There are few elements that every brand must incorporate in order to come up with a successful campaign. Here’s why Flipkart was successful!
- Right Target Audience: It captured the right audience through its “Kidult” format & hooked everyone to its videos.
- Content is King: The brand created rich & meaningful content which didn’t appear to be promotional, but still connected to one and all.
- Smart Presentation: It smartly informed buyers about the offers without being too sales-oriented, something which everyone appreciates
- Right Medium: Flipkart used the right channel i.e. digital medium, considering its effectiveness & reach.
- USP Highlighted Perfectly: Presented the USP really well through “No Kidding Days”, meaning it is always “Genuine” and doesn’t believe in fooling customers.
Key points about the sale
1. This Flipkart sale will be available for 2 days- 1st & 2nd April 2018.
2. A wide range of products from a variety of categories can be bought.
3. With Flipkart Assured, you get the assurance of getting quality products as all of them pass various parameters.
4. Top rated products according to users’ reviews will be available.
5. Amazing discounts on branded products will give you total value for money.
So, shop at Flipkart this April Fools’ day & change it into ‘No Kidding’ day.
