And days have never been better!
Netflix, the world’s biggest on-demand video streaming platform is still in its growing phase in India with only 11 million subscribers as compared to its arch rival Hotstar with over300 million users.
While Netflix offers al its users one month free subscription it clearly hasn’t proved to be enough which is why to combat this battle of growing user base Netflix has now decided to offer free access to some content on its platform.
Netflix Offering Free Access To Bard Of Blood
The spy thriller Bard of Blood produced by Shahrukh Khan which stars the Bollywood actor Emran Hashmi which released on Netflix this 27th September is now available to non-subscribes in India for free.
Based on a book by the same name written by Bilal Siddiqi, and published in 2015, the non-subscribers can now enjoy the first episode of this Indian web series for free.
In a statement, Netflix said, “At Netflix, we try different ways to bring people closer to great stories. We believe many people will find the thrilling story of spy Kabir Anand very appealing and are excited to make the first episode of the series available to everyone for a limited time. In the future, we will consider if we will do this for other films and series.”
Netflix’ New Strategy For Gaining More Subscribers
Netflix has attempted a similar strategy of offering free content in Mexico and Colombia. For their exclusive Spanish web series ‘Elite’, they had offered similar free episodes for their users in Mexico and Colombia last month.
Exact details are not out, as to how many new subscribers were gained by this experiment.
AltBalaji, the on-demand video streaming service from Balaji Television too has been offering such free content (example free first three episodes) since long, as a strategy to convert non-subscribers.
Since Netflix, and other OTT players like Amazon Prime Video are battling the issue of censorship and content regulation in India, it would be interesting to observe how can they dominate the $5 billion (estimated market size by 2023) on-demand video streaming market in India.
Also Read: Marketing Strategies Using Which Netflix Created Curiosity About Sacred Games 2
