Nazara Technologies FZ LLE, part of India’s only listed gaming and esports company- Nazara Technologies, and gaming world’s one-stop shop- Lysto have signed a Letter of Intent to launch The Growth Protocol, an L1 infrastructure layer, purpose-built for digital marketing and growth applications on the blockchain.
Designed to revolutionize the digital marketing landscape, The Growth Protocol aims to bring greater transparency, equity, and monetary benefits to all participants in the Web3 marketing ecosystem.
The same made its public debut at India Blockchain Week, a significant event for the Web3 community globally and alongside its private testnet launch, the team also released a proof-of-concept loyalty app for game marketing, showcasing the practical application of Web3 technology in the gaming industry.
By leveraging blockchain technology, the protocol, which is a purpose-built L1 blockchain and a collaboration between Nazara Technologies FZ LLE and Lysto, aims to empower users through decentralisation to take control of their digital identities and participate in decentralized, trustless interactions.
That being said, The Growth Protocol’s team is composed of experienced professionals previously at Microsoft and Google, is actively engaging with Web3 developers, key opinion leaders, and marketing professionals at India Blockchain Week, fostering collaboration and innovation.
Speaking at Indian Blockchain Week, Nitish Mittersain, CEO and Joint MD, Nazara Technologies, said, “We are very happy to innovate on new and upcoming technologies such as web3, VR & AI and look forward to integrating our games with relevant Web3 technologies that can add value to our players.”
To this, Sadiq Ahamed Shaik, CEO, Lysto, and Founder, The Growth Protocol, added, “The Growth Protocol is a platform for developers and all marketing roles. Our team is working with developers to launch a series of growth applications on the L1 blockchain, empowering users through decentralization for marketing and growth initiatives.”
