Myntra Beauty has been chosen as the official beauty partner as part of the strategic association with L’Oréal Paris, India for Le Défilé L’Oréal Paris at Paris Fashion Week 2024.
Through this partnership, Myntra Beauty is bringing the global glamor of Paris Fashion Week directly to Indian consumers, with access to L’Oréal Paris’ iconic beauty products, including the 601 Worth It shade, and two new shades of the L’Oréal Paris Infallible Matte Concealer.
Launching just ahead of Myntra Big Fashion Festival (BFF), this collaboration will serve as an addition to the entire suite of compelling beauty offerings available for consumers.
Marking her debut as the global brand ambassador for L’Oréal Paris, Alia Bhatt will walk the runway at the Le Défilé L’Oréal Paris on September 23 at Place de l’Opéra.
This year’s theme, ‘Walk Your Worth,’ celebrates women’s empowerment, inclusion, and sisterhood.
Alia Bhatt will be wearing the 601 Worth It lipstick shade from L’Oréal Paris’ Infallible Matte Resistance Lipstick collection. In addition to enhancing Alia’s runway style, the bold, pinky-nude hue will highlight L’Oréal Paris’ belief that every woman is ‘Worth It’—strong, confident, and unapologetically herself.
As part of the collaboration with L’Oreal Paris, Myntra will serve as the destination to provide access to the brand’s signature beauty products, inspired by the show.
These include the limited-edition lipstick signed by Alia Bhatt from the Infallible Matte Resistance collection in shade 601 Worth It, as well as the two premium Infallible Matte Concealers. These products will be available on Myntra in the coming few days.
As Myntra Beauty continues to enhance the beauty shopping experience in India, this collaboration highlights the company’s dedication to bringing global beauty and personal care trends to Indian consumers, while fostering self-expression and confidence, as per the company.
Speaking on the occasion, Sharon Pais, Chief Business Officer, Myntra, said, “Being chosen as the Official Partner by L’Oréal Paris for one of the most prestigious global events allows us to enable access to special and limited-edition L’Oréal selection in India. This collaboration is a testament to our longstanding association with the brand in India and their incredible support has played a pivotal role in strengthening Myntra Beauty as one of India’s leading beauty destinations.”
Dario Zizzi, General Manager, L’Oréal Paris, stated, “We are thrilled to have Alia Bhatt make her Paris Fashion Week debut as a Global Brand Ambassador for L’Oréal Paris. Our goal at L’Oréal Paris is not just to create accessible beauty but also to foster a space where every woman feels celebrated and seen and we believe Myntra Beauty is the right partner to bring this collaboration to life.”
