Electric bicycle brand EMotorad has launched a new ad campaign featuring MS Dhoni and filmmaker Sandeep Reddy Vanga. The ad titled, Animal for a Reason is written and produced by creative agency One Hand Clap.
In the ad film, Dhoni is styled to resemble Ranvijay Singh’s character from the movie Animal, complete with a similar hairstyle and attire.
Dhoni recreates a memorable scene from the film, stepping out of a car with his convoy. However, instead of grabbing a cigarette, he picks up a toothpick, showcasing a lighter twist.
He then picks his EMotorad e-bike from a selection of guns, walking with swag as his convoy follows.
Filmmaker Sandeep Reddy Vanga, who makes his acting debut in the campaign, observes Dhoni’s performance and applauds his acting skills.
In a playful exchange, Dhoni imitates one of Vanga’s famous dialogues from Animal, saying, “Sunai de raha hai behra nahi hu main”.
In the next sequence, Dhoni sports long hair, similar to the movie’s protagonist, prompting a humorous exchange where Dhoni questions the need for the long hair in an ad for electric vehicles. To which, Vanga says wait for the next shoot.
Speaking about the campaign, MS Dhoni shared, “Shooting this ad was a lot of fun, and I’m always excited to try out new things with EMotorad. Sharing the screen with Sandeep Reddy Vanga has been a whole new experience, and we hope our fans enjoy it as much as we did shooting it. EMotorad has been a game-changer, and I’m proud to share this journey with them.”
Aakash Shah, Co-Founder of One Hand Clap, praised Dhoni’s professionalism, saying, “MS Dhoni has just understood the assignment each time. He’s showing trust and letting us run wild with our ideas.”
Kunal Gupta, Co-Founder and CEO of EMotorad, emphasized the brand’s unique approach to marketing. “For most brands, marketing is usually about numbers and data. While they hold a big chunk of decision-making, we have always followed our gut first. There are moments we take leaps of faith, and our new campaign has been nothing short of this. Today, EMotorad stands for perfection — be it our innovation, technology, or marketing. We’re proud to create content that reflects our synergy.”
Naveed Manakkodan, Co-Founder of One Hand Clap, added, “As a creative agency, it’s always good to leave a mark with your campaign during IPL. It’s a pilgrimage we’ll want to visit every year.”
