Mobile Premier League (MPL) is celebrating the IPL season to the fullest. The app is one of the principal sponsors for Shah Rukh Khan owned Kolkata Knight Riders has signed a three years deal with the team.
However, it may seem that the brand has gone a little extra with its excitement. From what we have seen in the app’s latest social media activity, the admin has been liking pretty old posts of celebrities on Twitter. Baffled by this, the celebrities have been tweeting and wondering what is going on.
Tanmay Bhat, a comedian, and co-founder of AIB had a hilarious reaction when he got the notification of MPL liking some of his very old tweets. The old tweets shared by the comedian were pretty hilarious too and an embarrassed Tanmay cheekily said ‘Tab main apni akal ka dushman tha.’
Bro admin CID mein kaam karta hai kya @playMPL. Itne purane tweets kaun dhundta hai yaar. Tab mein apni akal ka dushman tha. pic.twitter.com/ilP2kgVTbH
— Tanmay Bhat (@thetanmay) April 12, 2021
Another comedian, Vipul Goyal, was also amazed to see MPL liking his old tweet. Vipul wrote, ‘Arey bhai @PlayMPL, mere purane tweets kyun like kar raha hai. Maaf kar de muje.. Tab meri akal ghaans charne gayi thi.’
MPL did not leave the opportunity and replied the comedian in their own fun way.
Tab bhale hi aapki akal ghaans charne gayi ho, par ab to aap ussi akal se solid jokes banate ho. Toh kyun na lagao apni akal, aur banaao apni fantasy team on MPL. #HainAkalKheloMPL https://t.co/Ft9fQbyjNt
— Mobile Premier League (@PlayMPL) April 14, 2021
Former Indian cricketer Wasim Jaffer also shared a screenshot of old tweets recently liked by MPL. The tweets were fun to read and confused Wasim said ‘Social media ki akal abhi nayi nayi aayi hai.’ To which MPL also had a witty reply.
Sir, Uss time aap bhale hi Kacche khilaadi the, lekin ab to aap har tweet pe Sixer maarte ho. Toh kyun na lagao apni akal, aur banaao apni fantasy team on MPL. #HainAkalKheloMPL https://t.co/hyLOXeJPne
— Mobile Premier League (@PlayMPL) April 14, 2021
If you read carefully you will see how MPL kept asking the celebrities to make their fantasy team on MPL with #HaiAkalKheloMPL. With the onset of the IPL 2021, MPL has launched their campaign ‘Hai Akal Khelo MPL’. As it turns out, the whole fun Twitter banter was to promote their app and their campaign during this IPL season.
Soon the threads went viral on Twitter and MPL was able to create a buzz with its tweets. People jumped in and even called it the ‘marketing ki ninja technique’.
