The third edition of the Millennial Achievers Awards 2025 once again recognised India’s next-generation talent in advertising, marketing, media, and business, celebrating individuals who are redefining standards and shaping the future of their industries. Among the winners is Mehak Chawla, who received the Silver award for Trailblazer Marketer of the Year, a distinction that highlights her impact, innovative approach, and leadership in B2B marketing. Speaking to Marketing Mind, Chawla reflected on the significance of the recognition, the philosophy guiding her work, and the strategies she has employed to drive growth for brands
Chawla explained that in B2B, marketing is often the quiet engine behind business outcomes. “This award feels like recognition for the kind of work that moves the business. It validates years I have spent connecting marketing to revenue, not just awareness, and reinforces my responsibility to mentor younger marketers starting out,” she said. She added that accolades like these encourage the industry to shift focus from vanity metrics to measurable impact such as pipeline creation and customer outcomes
Tracing her journey, Chawla revealed that her fascination with marketing began with a love for experiences, not just ads. “I fell in love with how certain brands made ordinary moments feel special. Over time, that curiosity evolved into understanding the science behind decisions—why one solution is chosen over another—and that is what pulled me into B2B marketing,” she said. Her work philosophy centres on treating marketing as a revenue function rather than just a creative or executional department. “I obsess over honest retros: what helped sales, what customers cared about, and what we should stop doing altogether. This has shaped a very clear philosophy for me: treat marketing as a business driver, not a colouring department,” she added
Chawla also spoke about her defining pivot point, the moment she transitioned from seeing herself as a marketer to a business builder. “I started thinking less in terms of isolated activities and more about outcomes: how are we helping customers make better decisions? How are we shaping the category we operate in? This shift from function-first to business-first changed everything,” she said. She emphasised that aligning marketing with overall business strategy has been central to her growth and leadership
When asked about what excites her most today, Chawla highlighted the convergence of data, creativity, AI, and real-world experiences. “AI is transforming what used to be manual work into intelligent, always-on systems. We can now move from one-off campaigns to living ecosystems where content, community, product, and service are tightly woven,” she explained. She also stressed the importance of “phygital” experiences—immersive events and touchpoints powered by data that create meaningful, consistent brand stories for customers
Chawla remains grounded by focusing on the human reality behind every business outcome. “We are not the heroes—the customer is. Some of my most humbling moments have been spent reading raw feedback and support tickets, seeing plainly what people love, what frustrates them, and what they actually need,” she said. Her advice to young professionals is to avoid specialising too narrowly too early and to stay close to the full customer journey. “Start with ‘what are we solving?’ and ‘what experience would genuinely help?’ before picking the format. Build empathy alongside business acumen; the ones who understand both numbers and emotions are the ones shaping decisions,” she added
Looking ahead, Chawla said her focus will be on creating marketing strategies that are both impactful and human-centric, with an emphasis on growth, creativity, and measurable outcomes. “The future of B2B marketing is not about shouting louder. It is about using AI and data responsibly to craft experiences so valuable that people do not just notice—you earn their trust, loyalty, and continued engagement,” she concluded
As the 2025 celebrations came to a close, it was evident that the Millennial Achievers Awards continue to shine a spotlight on India’s next-generation leaders. The third edition brought together the country’s most innovative minds, with Marketing Mind announcing the winners across 17 categories. From visionary entrepreneurs to creative storytellers and trailblazing marketers, this year’s cohort reflects the ambition, ingenuity and transformative thinking that are defining the future of India’s media, marketing and business landscape.
