The battle for power in Delhi Assembly Election 2020 has begun. And this time, the way of taking jibes at one another is little different. All the three major parties AAP, BJP and Congress has decided to go out on war using social media.
Actually, it was the AAP who started the war on social media. AAP has incubated a very strong advertising strategy on social media and it makes sense as the majority of the young voters are on social media. And if you are able to win young Delhiites, obviously no can stop you from holding the power.
The most interesting thing about this political advertising on social media is that it is full of humour. All the parties are taking jibes at one another with memes and funny videos while promoting their party. The audience is enjoying this meme wars on social media. Have a look at some of the gems curated by IT wing of AAP, BJP and Congress.
AAP
KEJRIWALL pic.twitter.com/Jdp62d6ZHL
— AAP (@AamAadmiParty) January 8, 2020
Congress
झाड़ू के झूठ और कमल की लूट से सावधान रहिये। https://t.co/k85F1Tqsxs pic.twitter.com/0ZD0wPwgJM
— Delhi Congress (@INCDelhi) January 9, 2020
BJP
https://twitter.com/BJP4Delhi/status/1215257586796122112
Meme War
AAP
Dilli boy! pic.twitter.com/uFYIYNSLGI
— AAP (@AamAadmiParty) January 12, 2020
केजरीवाल अंकल का दिल्ली के बच्चों के लिए तोहफा। pic.twitter.com/q6Vjjf3fQS
— AAP (@AamAadmiParty) January 15, 2020
BJP
अगर आप Communal हैं
अगर आप Criminal हैं
अगर आप Corrupt हैं
अगर आप Characterless हैं
तो आम आदमी पार्टी में आपका स्वागत है#JhoothiAAPSarkar pic.twitter.com/V3EM2XlDpI
— BJP Delhi (@BJP4Delhi) January 15, 2020
मैं अरविंद पलटूराम…
ए दिल्ली तेरे लिए.. pic.twitter.com/McttdB0E5t
— BJP Delhi (@BJP4Delhi) January 14, 2020
Congress
.@ArvindKejriwal right now.
"वो फिरसे CM बनने के लिए, पांच साल पहले के वादे पूरे करने ज़रूरी है क्या ?" pic.twitter.com/TJLmqzUCPG
— Delhi Congress (@INCDelhi) January 14, 2020
'आप' की विफलताओं के चलते दिल्ली ने 'आप' की पतंग काटने का मन बना लिया है। 'आप' सरकार को आखरी मकरसंक्रांति पर शुभकामनाएं! #MakarSakranti pic.twitter.com/dVNu8fjgh9
— Delhi Congress (@INCDelhi) January 14, 2020
Well, we don’t know who is going to win this battle, but one thing is sure that this political advertising campaign has entertained users a lot.
Also Read: A Brief Look Into AAP’s Political Advertising Strategy For Upcoming Delhi Assembly Elections