Amazon Prime just came out with the digital release of Shoojit Sircar’s new movie Gulabo Sitabo starring Sir Amitabh Bachchan and Ayushmaan Khurrana. To make the movie a digital success set in the times of lockdown in India, everything was taken care of, from the poster to the marketing gimmicks opted by the director, actors and fellow friends and fans from the fraternity. Here’s a look at some of the modern marketing techniques opted for the movie.
Poster/Trailer Release
https://www.instagram.com/p/CAJzrcEABYF/?utm_source=ig_web_copy_link
This might appear as a normal promotion for any film, but a day before the official poster and movie trailer was released, director Shoojit Sircar came on a Zoom call with Amitabh Bachchan sir and Ayushmaan Khurrana to share a teaser trailer. Why Zoom? Because it has officially been regarded as the most used video calling application to keep everyone connected during the coronavirus lockdown across countries.
BTS of Gulabo Sitabo
The crew was kind enough to show us how everything was planned for the movie, including prepping up the sets and preparing Ayushmaan Khurrana’s ‘Baankey’ and Amitabh Bachchan’s ‘Mirza’.
Contest Games
Gulabo Sitabo’s marketing team definitely kept the entire audience on their toes with creative contest games available on Instagram, Facebook and Twitter. Several fans and even Actor Vicky Kaushal participated in it.
‘Madari Ka Bandar’ Cover Contest
https://www.instagram.com/p/CBDTb8HAt_B/?utm_source=ig_web_copy_link
https://www.instagram.com/p/CBGH6O0Abor/?utm_source=ig_web_copy_link
Tongue Twister Challenge
https://www.instagram.com/p/CBNvnHQALOW/?utm_source=ig_web_copy_link
https://www.instagram.com/p/CBQivlvgv1g/?utm_source=ig_web_copy_link
Who is the Sitabo to your Gulabo? – #EkPricelessJodi
The audience was asked to tag their Sitabo, and define their priceless jodi moments. A number of fans shared videos, pictures and even memes where a number of brand jodis were also targetted.
T 3535 – Kehte hain jodiyaan upar se bankar aati hain. Lekin yeh priceless wali made in Lucknow hai.😊
Trailer out soon, Catch #GiboSiboOnPrime on June 12 for WorldPremiere @PrimeVideoIN @ayushmannk @ShoojitSircar @ronnielahiri #SheelKumar #JuhiChaturvedi https://t.co/q0zPJib3XR— Amitabh Bachchan (@SrBachchan) May 19, 2020
https://www.instagram.com/p/CBDeJ0BAX2l/?utm_source=ig_web_copy_link
https://www.instagram.com/p/CBIliHCh98M/?utm_source=ig_web_copy_link
https://www.instagram.com/p/CAsYdJKltzV/?utm_source=ig_web_copy_link
Mumbai Police’s Stay At Home Message
Even Mumbai Police used Gulabo and Sitabo’s Jodi to spread awareness about how you should stay at home and keep your loved ones safe during the coronavirus pandemic. The tweet was shared by actor Ayushmaan Khurrana.
Agdi barobar @DGPMaharashtra Police gharat surakshik, baher sadhya nahi #StayHome #StaySafe https://t.co/20z11Lpnep
— Ayushmann Khurrana (@ayushmannk) May 26, 2020
Don’t miss out on the satirical outline laid out by this movie. It was launched on 12th June, and is a must-watch if you’re a big fan of this never before ‘Jodi’!
Source: Social Samosa
