Marketing Strategies Of ‘The Sky Is Pink’ Movie

Priyanka Chopra Jonas, now the global icon recently made a comeback to the Hindi Cinema after a long break with the Friday released “The Sky is Pink” which also stars the super talented Farhan Akhtar.

Directed by Shonali Bose and Produced by Ronnie Screwvala, the movie is a narration by the already dead, Aisha. She develops Pulmonary Fibrosis, a rare immune deficiency syndrome, post a bone marrow transplant in childhood.

While the movie is sure to take you on an emotional ride with the stellar performances by the brilliant actors, here’s how it performed in the marketing world. 

1. Trailer 

The 3-minute trailer released on Youtube managed to garner over 310 million views and 448K likes. Priyanka Chopra Jonas also personally thanked the viewers on the teaser post on the channel for showering the cast with so much love. 

2.  Brand Collaborations

The movie witnessed some prominent brand-integrations with collaborations from across the industry in the quirky pink-way.

1. Go Air

#TheSkyIsPink for real! 😉💕@priyankachopra @FarOutAkhtar
#GoAirtastic
📸: Ashish Chopra pic.twitter.com/e8GDu0ViLm

— GO FIRST (@GoFirstairways) October 4, 2019

 

2. Tata Sky

 

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‘The Sky is Pink’ is an emotionally stirring story about the Chaudhary family and their zest for making every moment count starring @priyankachopra and @faroutakhtar. On a scale of 1 to 5, how excited are you to watch this movie? Comment below with #KuchNayaDekho. #TheSkyIsPink #PriyankChopra #Priyanka #Farhan #FarhanAkhtar #Movie #Movies #Friday #Friyay #FridayRelease #NewRelease #Bollywood #BollywoodMovie #Like #Follow #InstaFriday #InstaMovie

A post shared by Tata Sky (@tataskyofficial) on Oct 10, 2019 at 10:30pm PDT

3. Paytm Tickets

 

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Watch @priyankachopra say #PaytmKaro! Book #TheSkyIsPink tickets & get up to ₹200 Cashback*. Use code: TSIP200. @rsvpmovies . . #priyankachopra #priyanka #priyankachoprajonas #theskyispink #movie #video #insta #instavideo #instagood #bollywood #celebrities #instalove #paytm #paytmkaro #paytmmovies

A post shared by Paytm Entertainment (@paytmtickets) on Oct 10, 2019 at 11:37pm PDT

3. Contest Galore

Brands across all social media channels promoted the movie with some interesting and engaging contests. 

1. UC Browser 

UC Browser asked the viewers to cite their reason to watch the movie and in return win free tickets. 

 

 

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[Movie Tickets Giveaway!!!] #TheSkyIsPink is releasing this Friday, Wanna be the first one to watch it? Here’s how you can: 1. Like, repost & comment #TheSkyIsPink #UCBrowser 2. The luckiest will be picked and sent the tickets! The stars and the story is incredible! But do you have a preference for something or someone in the movie? Let us know! For Fastest and Newest Content – Download #UCBrowser. #UCFilmyGiveAway #UCFilmyYourFave @priyankachopra @faroutakhtar @zairawasim_ @rohitsaraf10 @shonalibose_ #RonnieScrewvala #SiddharthRoyKapur @roykapurfilms @purplepebblepictures #SKGlobal #TheSkyIsPink

A post shared by UC Browser (@ucbrowser) on Oct 9, 2019 at 3:07am PDT

2. InCred Tag and Win Contest 

#ContestAlert #TheSkyIsPink
The Sky is Pink is an upcoming inspiring movie about a family that stood the test of time. Can you name the four main characters of that family in the movie? Comment your answers below to win tickets of the movie- In theaters 11 October 2019 pic.twitter.com/IM8XQ2Lzq4

— InCred (@InCredFin) October 7, 2019

 

 

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Congratulations to the winners of the ‘Tag & Win’ contest: Sapna Varshney Archana Kadam Yavnika Sood We thank everyone for your enthusiastic participation. The winners will be contacted via DMs soon. . . #Incred #TheSkyIsPink #contestwinner #contest #borrowwithconfidence

A post shared by InCred (@incredfin) on Oct 9, 2019 at 9:04am PDT

4. Behind the Tweets

Going all candid Priyanka Chopra decoded a series of her tweets on Twitter and spoke about her signature one-liners, married life, and her latest release. 

The incomparable @priyankachopra takes us #BehindTheTweets to talk about her signature one-liners, married life with @nickjonas, and her new film #TheSkyIsPink pic.twitter.com/2Ip6iXJaW2

— Movies (@Movies) October 7, 2019

5. Rib-tickling Content and Strategy 

Realizing the power of influencer marketing and content marketing “The Sky is Pink” star Priyanka got on the promotional bandwagon with popular influencers and brands on various platforms.

1. IDiva in Raju ki mummy style

 

 

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Hayeeeee Ram ye ladki videsh jaake pardesi ban ke aa gayi haiiiii!! #idiva #PriyankaChopra #PriyankaChopraJonas #DollySingh #TheSkyIsPink

A post shared by iDiva (@idivaofficial) on Oct 9, 2019 at 8:53am PDT

2. Ma Wokeanand on the Pink Lane with Kusha Kapila 

3. Ranveer Allahabadia aka Beerbiceps 

4. Rickshawali Rapid fires

 

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NEVER EXPECTED THIS ANSWER BY PC ????♥️ Watch my full Video with @priyankachopra on my Channel and see us do the Pink Challenge together!! My Respect and love for her has grown 3000 times and I love you 3000 times!! You truly are and always will be my Inspiration!!! ✨ Swipe up on my stories or click the link in my Bio to watch the Full Collab!!! #TheSkyIsPink #PriyankaChopra #Bollywood #Rickshawali #memes #meme

A post shared by Anisha Dixit (@ricksha_wali) on Oct 9, 2019 at 7:54am PDT

 

5. 2 Truths, 1 Lie challenge by Showsha

 

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Actors #PriyankaChopra and #RohitSaraf, who will soon be seen in their film #TheSkyIsPink, put each other’s potential to discern lies to test with an entertaining game of ‘Two Truths And 1 Lie’. Watch https://youtu.be/t8kBrDDDOwg @priyankachopra @rohitsaraf10 @rsvpmovies

A post shared by Showsha (@showsha_ig) on Oct 9, 2019 at 4:48am PDT

6. Leveraging the #TrendingFormat 

What is social media without social media trends! Team PC leveraged the #TrendingFormat of two arrows to decrypt the message with a Pink twist. 

 

 

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You guys have shown us immense love for so many years. Let’s show some more love to this… #TheSkyIsPink @priyankachopra #TrendingFormat

A post shared by Team Priyanka Chopra (@team_pc_) on Oct 9, 2019 at 11:54pm PDT

7. The Diva takes the promotional route through American talk shows and tours!

Of course! The added privilege of having PriyaTnka Chopra as the lead. The global star also promoted her movie in New York at some of the most popular and watched talk shows. 

1. The Today’s Show

"It's the kind of movie, I think, that brings families together. And in this world, I feel like we need that." @priyankachopra says of her new film #TheSkyIsPink pic.twitter.com/QwqQQ350kA

— TODAY (@TODAYshow) October 8, 2019

2. The View

TOMORROW: @PriyankaChopra Jonas joins us LIVE to discuss her new movie #TheSkyIsPink pic.twitter.com/qyD6o8yH56

— The View (@TheView) October 7, 2019

3. The Jimy Fallon Show

Talking #TheSkyIsPink(after Hot Ones wings 🔥) on @FallonTonight at 11:35pm EST on NBC! Hot sauce 400x spicier than a jalapeño…don’t try this at home!! @jimmyfallon pic.twitter.com/JZmgdiFz4B

— PRIYANKA (@priyankachopra) October 11, 2019

8. The Word Beat with Team PC

Play and Slay! Team PC on Instagram posted a video and asked the audience to comment with the missing word from the lyrics. 

 

 

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This word beats faster when you meet the love of your life! Let us know in the comment section below ???? ❤❤❤ #TheSkyIsPink @priyankachopra

A post shared by Team Priyanka Chopra (@team_pc_) on Oct 9, 2019 at 3:18am PDT

9. Aisha, the motivational speaker

The Sky is Pink is based on the true story of Aisha Chaudhary who in real-life turned a motivational speaker as she fought with her fatal disease. 

Aisha Chaudhary was a motivational speaker, on whose life the film #TheSkyIsPink is based. Aisha was born with SCID (Severe Combined Immuno-Deficiency), a potentially fatal disease, and while she passed away in 2015. #mondaymotivationhttps://t.co/AVgTjRvsPa

— SheThePeople (@SheThePeople) October 7, 2019

 

 

 

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My Little Epiphanies(the sky is pink) . **don’t let anyone define what your sky should be** . The book is all set to hit the big screen today. I cannot wait to see this movie. The sky is pink starring Priyanka @priyankachopra and faran @faroutakhtar get ready to feel deep emotions and cry. . I’m not sure whether my review is appropriate or not but this book made me realize life and death. . I cannot put my exactly feeling about this book. . First, understand SCID- it’s a medical condition where our own immune system attacks on our own body make our life hell. It is very painful ???? ( please google and understand more) . Let’s get into the review, . Aisha was born with SCID. This book is a collection of thought before she left the world. When you start reading it you will actually feel Aisha’s words. This book also comes with doodles that give up hope. . Aisha spends most of her life in bed. . It’s a very short book. But, each word each sentence will touch your soul. . After this, I just can’t wait to watch the movie. I if you want to know how I’m feeling just go and pick up this book. All set for today! Hope you will go and watch #theskyispink by Director @shonalibose_ with @priyankachopra @faroutakhtar @zairawasim_ @rohitsaraf10 A great thanks to @bloomsburyindia For this book♥️ #aisha #theskyispink #theskyispink♥️ #ronakshah . . .

A post shared by Ronak shah | book & travel (@ronak_blog) on Oct 10, 2019 at 9:12pm PDT

10. Radio Ishq FM turns Pink on the Sky is Pink Day!

The Ishq FM channel was not far behind from turning Pink for the movie which released today.

 

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Ishq 104.8 FM turns Pink The Sky Is Pink in theatres tomorrow #theskyispink #RSVP #ishqfm #104.8FM #priyankachoprajonas #farhanakhtar #radiopromotions #ONAIRMEDIA #radioinnovations #station

A post shared by On Air media (@onairmedia_agency) on Oct 10, 2019 at 9:45am PDT

11. The Sky is Pink, isn’t it?

Priyanka Chopra took to Twitter asking her fans to post the pictures of the pink-hued sky one day prior to the release of the movie. 

Send me your #PinkSky photos💗 #TheSkyIsPink in theaters October 11th! pic.twitter.com/3IONNQmDKA

— PRIYANKA (@priyankachopra) October 8, 2019

 

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“And the sky sure is pink!!!” . . This stunner of a sky was seen by me yesterday for just few minutes with the moon shining in the middle like a beauty. And a movie with the same name releases today what a coincidence to actually find a sky thts actually pink???????? Just believe and it comes true!! . . . . #phogotograhy#nature#naturephotography#nature_photo#nature_perfection#nature_brilliance#photograph#photography#photooftheday#photographers#photographylovers#photograhyislife#photocomposition#naturelovers#natureromantix#fiftyshades_of_nature#gameoftones#ig_captures#ig_nature#nature_captures#wanderlust#sky#skyline#sky_brilliance#insta_sky_lovers#cloud#moon#skylover#pinksky#theskyispink#

A post shared by Smitha (@dreamersmi6) on Oct 10, 2019 at 7:24pm PDT

 

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#sunsetfromleelagoa #leelagoaindia #leelabeach #skyispinkgiveaway #skyispinkmovie #theskyispink

A post shared by Ria (@evrythingat1nce) on Oct 1, 2019 at 6:17am PDT

 

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Best of both worlds at #SambharSaltLake ~ where not just #TheSkyIsPink but even the salt Land is! Book your visit now for the perfect weekend getaway – an array of activities and experiences customized for all ages awaits you. Visit us: https://sambharheritage.com/ #Resort #SambharHeritage #SambharLake #SaltLake #SambharExperience #resort #wanderlust #touristplace #rajasthantourism #perfectholiday #indiantourism #vacationmode #nature #celebrations #leisuretime #chillingmode #experiences #jaipur #rajasthan #photooftheday #instagood #beautiful #myrajasthan #incredibleindia #incrediblerajasthan #photooftheday #picoftheday @priyankachopra

A post shared by Sambhar Heritage (@sambhar_heritage) on Oct 10, 2019 at 5:17am PDT

12. Reactions

The movie received a heartwarming response from Bollywood, the audience and guests of the special screening event held in Mumbai. 

One of the best reviews of #theskyispink…#PriyankaChopra show..💖💖💖 https://t.co/dpEkfIqfpX

— Suniyani 🍃🍃🍂 (@rayofsun28) October 10, 2019

#TheSkyIsPink is a film that understands and breaks down the specifics of grief, unravels the lingering agony of trauma and argues that the fragility of life is precisely what makes it so precious. It’s a happy film about unbearable sadness. Review: https://t.co/ARQ3eXGGH9

— Ankur Pathak (@aktalkies) October 9, 2019

“It’s a happy film about unbearable sadness” – this review nails #TheSkyIsPink

Take a bow #ShonaliBose @roykapurfilms @RSVPMovies @FarOutAkhtar @priyankachopra @ZairaWasimmm @RohitSureshSar1 for this delightfully tragic tale about life, love & loss 👏🏼👏🏼👏🏼👏🏼👏🏼 https://t.co/ufXnAs6qQv

— Sameer Nair (@nairsameer) October 10, 2019

There are some movies u can personally relate to, coz you’ve witnessed a similar battle in ur own life… #ShonaliBose’s #TheSkyIsPink featuring @ZairaWasimmm @priyankachopra @FarOutAkhtar #RohitSaraf is one such movie-an emotional, roller coaster ride of a family…Spectacular❤️ pic.twitter.com/mHTLdCwTvc

— Samina Shaikh 🇮🇳 (@saminaUFshaikh) October 9, 2019

Just saw The Sky is Pink. There’s so much to say and yet I can’t find the words. Somethings are better felt than said.
It drained me and yet filled me at the same time.
INDEED #TheSkyIsPink@roykapurfilms@FarOutAkhtar@priyankachopra#ShonaliBose

— goldy (@goldsooo) October 8, 2019

https://twitter.com/iPriyankaBhatt/status/1181919891303096322

 

 

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@priyankachopra and @zairawasim_ look super adorable in this picture from #TheSkyIsPink. . . . FOLLOW ???? @thefilmyreporter ❤❤ for more updates. . . #TheFilmyReporter #FilmyReporter #TFR #TFRBuzz #TFRIndia #Bollywood #Fashion #Style #IndianFashion #CelebStyle #CelebFashion #BollywoodFashion #BollywoodActress #bollywoodstyle #bollywoodlife #indianactress #bollywoodstar #bollywoodcelebs #bollywoodcelebrities #bollywoodactor #priyankachopra #zairawasim

A post shared by The Filmy Reporter ™ (@thefilmyreporter) on Oct 10, 2019 at 12:24am PDT

 

 

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@adityaroykapur snapped at screening #theskyispink #adityaroykapur#adityaroykapoor

A post shared by ✳️ Aditya Roy Kapur ✳️ (@adityaroykhottie) on Oct 10, 2019 at 6:48pm PDT

 

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There’s never a dull moment when you are with the Chaudharys! ???? Book your #TheSkyIsPink tickets now! Link in bio #OwnYourOwnSky @priyankachopra @faroutakhtar @zairawasim_ @rohitsaraf10 @shonalibose_ #RonnieScrewvala @rsvpmovies #SiddharthRoyKapur @ipritamofficial @purplepebblepictures #SKGlobal

A post shared by Roy Kapur Films (@roykapurfilms) on Oct 10, 2019 at 7:58am PDT

Have you watched the movie yet? Share with us your reviews in the comment section below