Priyanka Chopra Jonas, now the global icon recently made a comeback to the Hindi Cinema after a long break with the Friday released “The Sky is Pink” which also stars the super talented Farhan Akhtar.
Directed by Shonali Bose and Produced by Ronnie Screwvala, the movie is a narration by the already dead, Aisha. She develops Pulmonary Fibrosis, a rare immune deficiency syndrome, post a bone marrow transplant in childhood.
While the movie is sure to take you on an emotional ride with the stellar performances by the brilliant actors, here’s how it performed in the marketing world.
1. Trailer
The 3-minute trailer released on Youtube managed to garner over 310 million views and 448K likes. Priyanka Chopra Jonas also personally thanked the viewers on the teaser post on the channel for showering the cast with so much love.
2. Brand Collaborations
The movie witnessed some prominent brand-integrations with collaborations from across the industry in the quirky pink-way.
1. Go Air
#TheSkyIsPink for real! 😉💕@priyankachopra @FarOutAkhtar
#GoAirtastic
📸: Ashish Chopra pic.twitter.com/e8GDu0ViLm— GO FIRST (@GoFirstairways) October 4, 2019
2. Tata Sky
3. Paytm Tickets
3. Contest Galore
Brands across all social media channels promoted the movie with some interesting and engaging contests.
1. UC Browser
UC Browser asked the viewers to cite their reason to watch the movie and in return win free tickets.
2. InCred Tag and Win Contest
#ContestAlert #TheSkyIsPink
The Sky is Pink is an upcoming inspiring movie about a family that stood the test of time. Can you name the four main characters of that family in the movie? Comment your answers below to win tickets of the movie- In theaters 11 October 2019 pic.twitter.com/IM8XQ2Lzq4— InCred (@InCredFin) October 7, 2019
4. Behind the Tweets
Going all candid Priyanka Chopra decoded a series of her tweets on Twitter and spoke about her signature one-liners, married life, and her latest release.
The incomparable @priyankachopra takes us #BehindTheTweets to talk about her signature one-liners, married life with @nickjonas, and her new film #TheSkyIsPink pic.twitter.com/2Ip6iXJaW2
— @Movies (@Movies) October 7, 2019
5. Rib-tickling Content and Strategy
Realizing the power of influencer marketing and content marketing “The Sky is Pink” star Priyanka got on the promotional bandwagon with popular influencers and brands on various platforms.
1. IDiva in Raju ki mummy style
2. Ma Wokeanand on the Pink Lane with Kusha Kapila
3. Ranveer Allahabadia aka Beerbiceps
4. Rickshawali Rapid fires
5. 2 Truths, 1 Lie challenge by Showsha
6. Leveraging the #TrendingFormat
What is social media without social media trends! Team PC leveraged the #TrendingFormat of two arrows to decrypt the message with a Pink twist.
7. The Diva takes the promotional route through American talk shows and tours!
Of course! The added privilege of having PriyaTnka Chopra as the lead. The global star also promoted her movie in New York at some of the most popular and watched talk shows.
1. The Today’s Show
"It's the kind of movie, I think, that brings families together. And in this world, I feel like we need that." @priyankachopra says of her new film #TheSkyIsPink pic.twitter.com/QwqQQ350kA
— TODAY (@TODAYshow) October 8, 2019
2. The View
TOMORROW: @PriyankaChopra Jonas joins us LIVE to discuss her new movie #TheSkyIsPink pic.twitter.com/qyD6o8yH56
— The View (@TheView) October 7, 2019
3. The Jimy Fallon Show
Talking #TheSkyIsPink(after Hot Ones wings 🔥) on @FallonTonight at 11:35pm EST on NBC! Hot sauce 400x spicier than a jalapeño…don’t try this at home!! @jimmyfallon pic.twitter.com/JZmgdiFz4B
— PRIYANKA (@priyankachopra) October 11, 2019
8. The Word Beat with Team PC
Play and Slay! Team PC on Instagram posted a video and asked the audience to comment with the missing word from the lyrics.
9. Aisha, the motivational speaker
The Sky is Pink is based on the true story of Aisha Chaudhary who in real-life turned a motivational speaker as she fought with her fatal disease.
Aisha Chaudhary was a motivational speaker, on whose life the film #TheSkyIsPink is based. Aisha was born with SCID (Severe Combined Immuno-Deficiency), a potentially fatal disease, and while she passed away in 2015. #mondaymotivationhttps://t.co/AVgTjRvsPa
— SheThePeople (@SheThePeople) October 7, 2019
10. Radio Ishq FM turns Pink on the Sky is Pink Day!
The Ishq FM channel was not far behind from turning Pink for the movie which released today.
11. The Sky is Pink, isn’t it?
Priyanka Chopra took to Twitter asking her fans to post the pictures of the pink-hued sky one day prior to the release of the movie.
Send me your #PinkSky photos💗 #TheSkyIsPink in theaters October 11th! pic.twitter.com/3IONNQmDKA
— PRIYANKA (@priyankachopra) October 8, 2019
View this post on Instagram
#sunsetfromleelagoa #leelagoaindia #leelabeach #skyispinkgiveaway #skyispinkmovie #theskyispink
12. Reactions
The movie received a heartwarming response from Bollywood, the audience and guests of the special screening event held in Mumbai.
One of the best reviews of #theskyispink…#PriyankaChopra show..💖💖💖 https://t.co/dpEkfIqfpX
— Suniyani 🍃🍃🍂 (@rayofsun28) October 10, 2019
#TheSkyIsPink is a film that understands and breaks down the specifics of grief, unravels the lingering agony of trauma and argues that the fragility of life is precisely what makes it so precious. It’s a happy film about unbearable sadness. Review: https://t.co/ARQ3eXGGH9
— Ankur Pathak (@aktalkies) October 9, 2019
“It’s a happy film about unbearable sadness” – this review nails #TheSkyIsPink
Take a bow #ShonaliBose @roykapurfilms @RSVPMovies @FarOutAkhtar @priyankachopra @ZairaWasimmm @RohitSureshSar1 for this delightfully tragic tale about life, love & loss 👏🏼👏🏼👏🏼👏🏼👏🏼 https://t.co/ufXnAs6qQv
— Sameer Nair (@nairsameer) October 10, 2019
There are some movies u can personally relate to, coz you’ve witnessed a similar battle in ur own life… #ShonaliBose’s #TheSkyIsPink featuring @ZairaWasimmm @priyankachopra @FarOutAkhtar #RohitSaraf is one such movie-an emotional, roller coaster ride of a family…Spectacular❤️ pic.twitter.com/mHTLdCwTvc
— Samina Shaikh (@saminaUFshaikh) October 9, 2019
Just saw The Sky is Pink. There’s so much to say and yet I can’t find the words. Somethings are better felt than said.
It drained me and yet filled me at the same time.
INDEED #TheSkyIsPink@roykapurfilms@FarOutAkhtar@priyankachopra#ShonaliBose— Shefali Shah (@ShefaliShah_) October 8, 2019
https://twitter.com/iPriyankaBhatt/status/1181919891303096322
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@adityaroykapur snapped at screening #theskyispink #adityaroykapur#adityaroykapoor
Have you watched the movie yet? Share with us your reviews in the comment section below
