| 10 minutes read

10 minutes read

Marketing Strategies Of ‘The Sky Is Pink’ Movie

| Published on October 14, 2019

Priyanka Chopra Jonas, now the global icon recently made a comeback to the Hindi Cinema after a long break with the Friday released “The Sky is Pink” which also stars the super talented Farhan Akhtar.

Directed by Shonali Bose and Produced by Ronnie Screwvala, the movie is a narration by the already dead, Aisha. She develops Pulmonary Fibrosis, a rare immune deficiency syndrome, post a bone marrow transplant in childhood.

While the movie is sure to take you on an emotional ride with the stellar performances by the brilliant actors, here’s how it performed in the marketing world. 

1. Trailer 

The 3-minute trailer released on Youtube managed to garner over 310 million views and 448K likes. Priyanka Chopra Jonas also personally thanked the viewers on the teaser post on the channel for showering the cast with so much love. 

2.  Brand Collaborations

The movie witnessed some prominent brand-integrations with collaborations from across the industry in the quirky pink-way.

1. Go Air


2. Tata Sky

3. Paytm Tickets

3. Contest Galore

Brands across all social media channels promoted the movie with some interesting and engaging contests. 

1. UC Browser 

UC Browser asked the viewers to cite their reason to watch the movie and in return win free tickets. 


2. InCred Tag and Win Contest 


4. Behind the Tweets

Going all candid Priyanka Chopra decoded a series of her tweets on Twitter and spoke about her signature one-liners, married life, and her latest release. 

5. Rib-tickling Content and Strategy 

Realizing the power of influencer marketing and content marketing “The Sky is Pink” star Priyanka got on the promotional bandwagon with popular influencers and brands on various platforms.

1. IDiva in Raju ki mummy style



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Hayeeeee Ram ye ladki videsh jaake pardesi ban ke aa gayi haiiiii!! #idiva #PriyankaChopra #PriyankaChopraJonas #DollySingh #TheSkyIsPink

A post shared by iDiva (@idivaofficial) on

2. Ma Wokeanand on the Pink Lane with Kusha Kapila 

3. Ranveer Allahabadia aka Beerbiceps 

4. Rickshawali Rapid fires


5. 2 Truths, 1 Lie challenge by Showsha

6. Leveraging the #TrendingFormat 

What is social media without social media trends! Team PC leveraged the #TrendingFormat of two arrows to decrypt the message with a Pink twist. 


7. The Diva takes the promotional route through American talk shows and tours!

Of course! The added privilege of having PriyaTnka Chopra as the lead. The global star also promoted her movie in New York at some of the most popular and watched talk shows. 

1. The Today’s Show

2. The View

3. The Jimy Fallon Show

8. The Word Beat with Team PC

Play and Slay! Team PC on Instagram posted a video and asked the audience to comment with the missing word from the lyrics. 


9. Aisha, the motivational speaker

The Sky is Pink is based on the true story of Aisha Chaudhary who in real-life turned a motivational speaker as she fought with her fatal disease. 




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My Little Epiphanies(the sky is pink) . **don’t let anyone define what your sky should be** . The book is all set to hit the big screen today. I cannot wait to see this movie. The sky is pink starring Priyanka @priyankachopra and faran @faroutakhtar get ready to feel deep emotions and cry. . I’m not sure whether my review is appropriate or not but this book made me realize life and death. . I cannot put my exactly feeling about this book. . First, understand SCID- it’s a medical condition where our own immune system attacks on our own body make our life hell. It is very painful 😔 ( please google and understand more) . Let’s get into the review, . Aisha was born with SCID. This book is a collection of thought before she left the world. When you start reading it you will actually feel Aisha’s words. This book also comes with doodles that give up hope. . Aisha spends most of her life in bed. . It’s a very short book. But, each word each sentence will touch your soul. . After this, I just can’t wait to watch the movie. I if you want to know how I’m feeling just go and pick up this book. All set for today! Hope you will go and watch #theskyispink by Director @shonalibose_ with @priyankachopra @faroutakhtar @zairawasim_ @rohitsaraf10 A great thanks to @bloomsburyindia For this book♥️ #aisha #theskyispink #theskyispink♥️ #ronakshah . . .

A post shared by Ronak shah | book & travel (@ronak_blog) on

10. Radio Ishq FM turns Pink on the Sky is Pink Day!

The Ishq FM channel was not far behind from turning Pink for the movie which released today.

11. The Sky is Pink, isn’t it?

Priyanka Chopra took to Twitter asking her fans to post the pictures of the pink-hued sky one day prior to the release of the movie. 


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“And the sky sure is pink!!!” . . This stunner of a sky was seen by me yesterday for just few minutes with the moon shining in the middle like a beauty. And a movie with the same name releases today what a coincidence to actually find a sky thts actually pink💗💗 Just believe and it comes true!! . . . . #phogotograhy#nature#naturephotography#nature_photo#nature_perfection#nature_brilliance#photograph#photography#photooftheday#photographers#photographylovers#photograhyislife#photocomposition#naturelovers#natureromantix#fiftyshades_of_nature#gameoftones#ig_captures#ig_nature#nature_captures#wanderlust#sky#skyline#sky_brilliance#insta_sky_lovers#cloud#moon#skylover#pinksky#theskyispink#

A post shared by Smitha (@dreamersmi6) on


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#sunsetfromleelagoa #leelagoaindia #leelabeach #skyispinkgiveaway #skyispinkmovie #theskyispink

A post shared by Ria (@evrythingat1nce) on

12. Reactions

The movie received a heartwarming response from Bollywood, the audience and guests of the special screening event held in Mumbai.




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@adityaroykapur snapped at screening #theskyispink #adityaroykapur#adityaroykapoor

A post shared by ✳️ Aditya Roy Kapur ✳️ (@adityaroykhottie) on

Have you watched the movie yet? Share with us your reviews in the comment section below

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