The platform was launched by founder Kedar Narahar Joshi at the Bharat Pavilion in the presence of Marathi film and television personalities including Ashok Saraf, Nivedita Saraf, Prajakta Mali, Jayanti Waghdhare and Ankita Walawalkar. The guests also walked the Cannes red carpet following the unveiling ceremony.
Abhijat Marathi said it aims to showcase Marathi films, web series, music and cultural programming to audiences in India and overseas markets, while promoting Maharashtra’s language, heritage and creative talent globally.
The launch comes amid growing international interest in regional Indian entertainment and highlights the increasing global visibility of Marathi-language content across digital and streaming platforms.
Speaking at the launch, Kedar Narahar Joshi, Founder and Owner of Abhijat Marathi, said, “The unveiling of Abhijat Marathi at Cannes 2026 is a proud moment for Marathi cinema and culture. We are grateful to the Government of Maharashtra for extending its support to Abhijat Marathi OTT. I would especially like to thank Prime Minister Narendra Modi for granting Classical Language status to Marathi , Chief Minister of Maharashtra Devendra Fadnavis, former Chief Minister Eknath Shinde and Marathi Language Minister Uday Samant for encouraging platforms that promote Maharashtra’s cultural identity globally. Through Abhijat Marathi, we hope to take authentic Marathi storytelling and talent to audiences across the world.”
