In a strategic move to bolster its leadership and strengthen its foothold in Western India, Way2News, a hyperlocal news platform, has announced the appointment of Mansi Shah as Region Head- West.
As per the platform, with extensive experience in media and advertising sales, she will be instrumental in spearheading the company’s monetisation strategies and building key brand partnerships to accelerate its growth in this region. Her appointment marks a significant step in Way2News’ efforts to further cement its position in the rapidly evolving regional content space.
Shah’s appointment comes at a pivotal time for Way2News as it capitalises on the surging demand for hyperlocal content across India. The platform aims to deepen its relationships with advertisers and brands.
The platform highlighted that Shah’s extensive experience in media sales, particularly in the Hindi-speaking and other regional language markets, positions her as a valuable asset for driving innovative advertising solutions that resonate with local audiences, ensuring Way2News remains the go-to platform for brands seeking to connect with consumers.
Prior to joining Way2News, she served as Director of Ad Sales at Viacom18 Media for over 12 years, where she played a pivotal role in driving revenue for some of India’s most iconic television properties, including Bigg Boss, The Kapil Sharma Show, and Khatron Ke Khiladi. Her experience encompasses managing ad sales across various media platforms, from Hindi GECs to regional channels such as Colors Marathi, Colors Gujarati, and Nickelodeon.
Welcoming Shah on board, Raju Vanapala, Founder and CEO, Way2News, said, “We are thrilled to welcome Mansi to our team. Her proven sales track record and deep understanding of the Hindi and Marathi markets will be invaluable in unlocking new growth opportunities across Western India. With her expertise, we are confident in our ability to strengthen our presence and enhance our offerings to advertisers in the region.”
Commenting on her appointment, Shah said, “I am excited to join Way2News at a time when the demand for regional content is transforming the advertising landscape. Way2News offers a unique opportunity for brands to engage deeply with local audiences, and I look forward to leveraging my experience to drive the platform’s growth in the Western region. Together, we will create impactful advertising solutions that resonate with regional consumers and help brands build meaningful connections with their target audiences.”
